Molson Coors asks developer to stop using its name in LeBreton pitch
http://www.cfra.com/news/2016/01/29/...lebreton-pitch
Posted on 1/29/2016 3:36:00 PM by CFRA News Staff
Molson Coors is asking Devcore Canderel DLS Group to stop using the brewer's name in its bid to redevelop LeBreton Flats.
In its "LeBreton Re-Imagined" pitch on the NCC website, a DCDLS rendering shows a 'Brewseum' with the word "Molson's" on the facade.
DCDLS says the Molson name written on the building was a mistake.
It says the name was removed from every other publication but cannot be changed in the online concept art, which is now in the hands of the NCC.
Molson Coors says the concept art does not need to be removed but says it does not want its name used in the future without an agreement.
Canderel Senior Vice-President Daniel Peritz told CFRA's Evan Solomon on Thursday there had only been informal talks about a partnership.
The group is also investigating agreements with other breweries.