Quote:
Originally Posted by esquire
I guess the model worked better in the 90s when laptops, wifi and cellphones weren't that common. In 1998 people might have sat in Starbucks for a while and read a magazine or studied, but sitting in there all day working would have been much harder to pull off than it is now.
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The interesting piece on Starbucks et all and "campers" is that they have taken steps to further encourage the behavior such as installing accessible power and wifi in their locations.
It is said that in the 80s McDonalds had done a lot of consideration into how to limit the time guests would spend in the dining room including intentionally using hard surfaces and selecting colours that would gently encourage people to get eat fairly quickly and get out.
The shift in Starbucks is towards new locations have minimal or no in-house dining space. They have tried the model in a few locations so they likely have sales data to support it. Also closing dining rooms due to Covid19 gives them some same store sales to look at as comparables. I know their drive-thrus have seemed a lot busier than before.