Titoâs Vodka is already estimated to be worth $4.4 Billion and Mr. Beveridge owns it 100% outright. Only way it could go corporate is with massive capital infusion to boost scale, but itâs actually still growing. Even so, it has under 50 corporate employees right now. I agree, that would be awesome to see but I donât think it would fit with the culture nor would they ever have the business ops to support significant office space DT sans conglomerate investment.
Best bet is Amazon as an existing company, but Iâd love for one of a myriad of existing Austin eco-system start-ups to make it big and support such a space. Thereâs this one company recently funded called Coder that feels like it could be on the verge of something far bigger.
Hey, maybe Jump (Uber), Spin, Skip, Scoot, Bird, Lime, and Lyft all want to use that insane venture money and consolidate ops into one large HQ tower to house âThe Scooter Group, Inc.â
Imagine a âScooter-Shapedâ design with the âdeckâ being about four stories of âdocklessâ parking on a full-plate slab divisible by brand. Then 10-floors of corporate apartments (about 250 micro-units) with an outdoor amenity space and a real pool deck. It would also have exclusively stationary e-scooter treadmills and docked e-bikes in the workout room.
The first two floors of the âBarâ structure could feature âThe Handle Barâ â a millennial tech-centric bar with some authentic Texas design elements, which would be at the base of the vertical portion â a sleek and thin 80-floor tower of creative office space for each brandâs individual hub.
The crown you ask? The initial spokes of the handle bars with a spotlight-style lighting element. Finally, the mechanical penthouse is masked by a lucite-facade with a QR-Code design etched into the glass. It of course would be lit up and have a wide spectrum of colors.
Funding: Scooter Group Inc. â SPV Real Estate Fund
Developer: World Class Capital Group (Nate Paul finally did it guys!)
Architect: Undisclosed
From Press Release: âAustin is already the de-facto Scooter Capital of the World and we realized thereâs a lot of cannibalism between our different brands â which are really just white label infrastructure made from Segway-Chinese manufacturer
Ninebot. With the same exact business models, margins, marketing, pain points, and operations, VCs started to suggest taking the Match [Group] approach â owner of almost every dating site in North America â and consolidating. So thatâs what we did with Scooter Group. Austinâs the perfect place to build our HQ, although San Francisco made a competitive play. We say we solve the âlast mileâ problem, so we envisioned a mile high building, which would have included office and multi-family well beyond our needs under The We Company brand, who was actually workshopping the subsidiary âWe Scoot, LLCâ before itâs demise. Not that some of our funding doesnât come from SoftBank, so itâs a little touchy subject, but anyway, this is going to be a World Class Tower, which shouldnât surprise the local real estate community given our developer. This new holding company is on the verge of a record-setting 250B IPO, so the timing couldnât be better. Itâs simply going to be iconic and we couldnât be more excited to get on the road, or should I say sidewalk, with construction.â â Scooter Haven (CEO of Scooter Group, Inc.)
Last edited by AustinGoesVertical; Dec 21, 2019 at 9:29 PM.
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