A new incubator focused on design and consumer startups is expected to land at Ponce City Market, an ambitious $200 million redevelopment of a near-century old warehouse in Midtown
Michael Tavani, co-founder of deal site Scoutmob, is finalizing an up to 30,000 square foot lease at Ponce City Market. Tavani, who declined comment, could eventually take an additional 20,000 square feet.
Ponce City has, so far, attracted three midsized tech tenants — athenahealth, Cardlytics and MailChimp. The $2 million incubator is likely to diversify the tenant mix — luring startups and non-tech businesses to the development.
A startup culture renaissance in Atlanta is birthing several entrepreneurial hubs— a cross between incubators and co-working spaces, that include startup programming and events.
In Buckhead, David Cummings is investing $20 million into transforming a buttoned-down 100,000 square foot office building into a sprightly décor’d tech hub, that houses 150+ software startups.
Meanwhile, a real estate investor plans to transform downtown’s wedge-shaped Flatiron Building into a 40,000 square foot entrepreneurship hub.
In October, Atlanta Business Chronicle first reported Tavani's plans to develop the design and consumer startup hub in the shadow of global brands such as Turner Broadcasting and The Coca-Cola Co.
“Atlanta’s a great consumer brand town, just not a great consumer startup brand town,” Tavani said at the time. “We need design and consumer wins to put Atlanta on the map.”
While the incubator will include some tech companies, emphasis will be on attracting design-focused startups.
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