Regarding
PF Chang's, this is from the
Canadian Restaurant News website.
http://can-restaurantnews.com/content/publish/national/P_F_Chang_s_in_Canada.shtml
East meets North
By Leslie Wu
SCOTTSDALE, AZ—Asian-American chain P.F. Chang’s is moving into Canada, from Manitoba eastwards.
The chain signed a long-term licensing agreement with Interaction Asian Restaurants, a newly created entity for sole purpose of operating P.F. Chang’s in Canada, said Interaction Restaurants Group president Michael Aronovici to ORN last week. The deal allows for the development and operation of P.F. Chang’s across Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland. Aronovici said that the expansion strategy does not include moving west at this time.
The first location is scheduled to open in Spring 2012 in the Greater Toronto Area, with a second unit to follow in the summer of 2012. Aronovici said
he can “easily envision locations in Halifax and St. John’s, and perhaps Moncton and St. John on second wave.”
Aronovici also pointed to Ottawa, Hamilton, London and Windsor as potential markets for new locations.
The site selection process for the GTA and Montreal locations is currently underway, and will be finalized in May. The average square footage of the locations will follow the model in the U.S., with 7000 square feet and the capacity to seat 220 in the interior and 70 in exterior patio seating.
P.F. Chang’s also controls the Pei Wei Asian Diner concept, although there are no current plans to bring Pei Wei to Canada, Mike Welborn, president of global brand development for P.F. Chang's China Bistro, Inc. told ORN.
In terms of changes to the U.S. model to adapt it to the Canadian market, both Aronovici and Welborn said that it would be on an “as needed” basis. “In our international locations, modifications to the menu have been surprisingly few, apart from religious and cultural concessions,” said Welborn. “We’ll certainly adapt to local tastes, but we suspect that the modifications would be relatively minor.”
The U.S. locations offer food from five major regions of China: Canton, Szechwan, Shanghai, Hunan and Mongolia, and feature items such as Dan Dan noodles, Oolong tea marinated sea bass and vegetable chow fun.
Aronovici said that there is flexibility in regards to Canadian wines on the menu, and “if Canadians want Canadian wines, they’ll have Canadian wines.”
Although the Canadian locations will follow a similar aesthetic feel to its American counterparts, all locations are individually designed, said Welborn. Common themes will be included, however, such as the branding elements like a 10-foot Ming Horse (a symbol of the original Forbidden City in China), hand-painted panoramic murals depicting Chinese life, and terra cotta warriors.