Quote:
Originally Posted by 3rd&Brown
A huge pet peeve of mine:
Why do the colors of every civic institution in Philadelphia have to be red, white, and blue?
What galls me is that we're continually complaining that we're more than "cheesesteaks and the liberty bell" and then when our civic leaders have easy opportunities to re-brand themselves, they choose archaic red white and blue logos and branding?
Enough.
Or, if they want to play on the red, white, and blue, make the trolley cars all red with white striping and maybe a blue logo.
Everything is just so DATED about Septa's marketing and logo. "The future of transportation: per Rocky Balboa and Archie Bunker".
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Aww, you're kidding. You don't like the septa logo?
I think while clearly designed in the late 60s, it really is a great piece of graphic design that is timeless in Philadelphia. I'll give you that perhaps they could add some character to typeface that normally accompanies the logo, but I think the logo itself is great.
I mean, you could make the same criticisms about the sixers logo, but it's still one of the bests in sports.
And while I really wish people would think of more than Rocky and Cheesesteaks when they think of Philly, I don't think our history falls in the same category. I mean we're the city where some of the most important events in human history took place. There is a reason we're the only UNESCO city in the US.
Boston makes a mint and gets so much international PR for its role in american history. I think the history here in Philly is more interesting and internationally significant than the history in Boston, but Boston does a way better job marketing it.
I don't think our history is what is a problem that we need get past in Philadelphia. Plenty of historic cities have no issue both displaying and promoting their history and still having a 21st century identity.
That said, I agree those trolley cars look terrible. As you pointed out at the end, no matter what your logo is, or what colors you choose, the main things that will determine how the cars look is how that is all actually designed onto the car. Fortunately I think that this is just some placeholder design as it seems early for them to have hired a designer to design the way the trains are painted at this point. Hopefully if this becomes a reality the cars will look a lot better.