You're right, I didn't really look at the renderings, but that is hideous.
That's in the GMU zoning district, which I'm pretty sure does require ground floor retail. This was the issue with the development that's slated to replace the old In the Venue building on 2nd South and 6th West - the developers tried to skirt ground floor retail requirements by counting a leasing office and private amenities for residents as ground floor engagement. The planning commission was having none of it. Hopefully the same thing happens here.
If it looks like that when it officially becomes open for public comment, you better believe I'll be sending an angry email about that, just like I did for the aforementioned project. The PC is going to start hating me pretty soon.