I saw the announcement that both the Idaho Falls and Boise Ruby River Restaurants were closing, "for good." Then, in the next line or so the announcements say how Sizzling Platter, the parent company, may convert the Idaho Falls facility to a Sizzler. Ever since TCOR was announced, SOMEONE or a GROUP of people have wanted a Sizzler in that area. What a NON-SURPRISE for me.
Personally, I like Ruby River, so I'm sad Idaho residents didn't have the opportunity to become as familiar with the diverse menu as those in UT. Also, the press release is very clear the Idaho restaurants are closing to keep the UT ones open.
I have a couple of views on this I want to check out with others. First, I think it is unwise to use words closing permanently, and then state what replacement restaurant the parent company would like to have. In this case another Sizzler.
![Shrug](images/smilies/shrug.gif)
Secondly, my own opinion is Ruby River certainly has steak, but the menu is so much more diverse than that. I'm not sure how many people are familiar with getting burgers, salmon, salads etc. at Ruby River. Makes me wonder about the marketing.
Mostly, what I really wonder is how much the "failure" of the Idaho Falls location is due to the Marriott not being built on time. Yes, the economy is difficult right now. However, if the Marriott were open and guests who have a per diem/day opted to use it for Ruby River, I think the results could be very different.
So do you think there were local pressures, other than "the economy," to close Ruby River so a Sizzler could be in TCOR? As long as I can remember in the discussion about TCOR, the Walker brothers have wanted a Sizzler there. In some ways they appeared upset when Sizzling Platter built a Ruby River.
I'm no expert here, just know Logan, UT's economy isn't better than the local one in Idaho Falls. With the new $10 Million grants to focus on non-nuclear science at INL, building more buildings for INL, many state the economy in certain sectors of Idaho Falls as doing well (especially INL, spin offs and INL-contracted business). In that sense, it puzzles me why guests use to Washington, D.C. and elsewhere wouldn't like Ruby River, UNLESS they were directed elsewhere. :hmmm"
Conversely, I do know that guests who eat at either Applebees or Olive Garden receive at least 10% off of their entire bill, if they show certain hotel key cards. Yet, I never heard of any hotel sending guests to Ruby River.
![Roll eyes](images/smilies/rolleyes.gif)
Many hotels have discounts for ALL the hotels in their area. What do you think was going on?:irked"
So do you think Shari's across the street has taken up the slack that much, or do you think there is some "business" going on which isn't totally being announced? I could go more with the economy if Sizzler hadn't been mentioned in the same paragraph. It just doesn't seem right to me. Rather, a slick way to get a Sizzler close to where McNeil wanted one.
Or, do you think this is strictly about the economy?
For the record, I won't be surprised to see Ruby River open again in Idaho Falls someday, at a different location, such as closer to Hitt Road, or the area of Sunnyside that is going to get some commercial going. I could easily see one in Snake River Landing.
What do you think? Should we take this story at face value as a straight forward story? Or do you feel like I do that there is more to this story than we are being told?
Thanks for your views. This just doesn't feel right to me.