I'm glad the brand itself, and its IP are now in full Canadian hands with Canadian Tire.
$30 million does seem like a steal, but since its assets are being liquidated, I guess this would be a big reset for the brand itself.
As for the company and its ownership, they need to go pound sand forever.
I know it's still too early what will happen next, but given that Canadian Tire has a wide range of their portfolio (Mark's, Atmosphere, Canadian Tire stores themselves), I'm curious where they're going to go from here. Probably start off with some "core" items like blankets, comfort wear like sweaters, hats, outdoor wear, shoes...
Yeah. Still early to tell.
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Back then, I used to be indecisive.
Now, I'm not so sure.
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