American Airlines Touches Down as the Official Airline Sponsor of Texas Athletics
Horns Up, American Airlines kicks off multiyear sponsorship with University of Texas Athletics
https://texassports.com/news/2022/7/...exas-athletics
...American's activation of the sponsorship will include exclusive promotional rights to co-brand with the iconic Texas Longhorns logo, as well as gameday sponsorships and hospitality, beginning with the 2022 Texas Football home opener vs. Louisiana-Monroe on Saturday, September 3. Additionally, American will sponsor the football coaches' headsets and receive branded content opportunities, AAdvantage member promotions, and an American Airlines AAdvantage branded seating deck during football home games at Darrell K Royal-Texas Memorial Stadium. Not an AAdvantage® member? Click here to sign up.
...The Longhorns football team will also join the roster of chartered programs for American. Each year, American partners with professional and collegiate athletic teams to provide chartered flights for gamedays. What goes into privately chartered flights? Take a look at this link to learn more.
For those curious, United has been the team charter for at least the last 15 years.