Posted Mar 21, 2024, 12:15 PM
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Join Date: Mar 2008
Location: Halifax
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https://twitter.com/RCCAtlantic/stat...06970699636910
Quote:
Simons opens a store in Halifax: the retailer realizes the dream of being present from coast to coast
Quebec Journal
DIANE TREMBLAY
Thursday, March 21, 2024
Maison Simons marks an important step in its expansion plan with the opening Thursday of a store in Halifax, the first in the Atlantic, which confirms the presence of the Quebec retailer from coast to coast, which, in addition, has just had a record year in terms of turnover.
This store, located at the Halifax Shopping Centre, becomes the chain's 17th across the country.
“For us, it’s a natural evolution to get closer to our customers. “It’s part of our intention to densify our presence in major markets across the country,” said Bernard Leblanc, president and CEO of La Maison Simons.
“Halifax is an extremely dynamic city. It is one of the most vibrant Canadian cities currently. We are very excited to be able to integrate into it, but also because it represents an important supra-regional market,” he added.
This new opening comes after a record year in terms of turnover since the creation of the family business in 1840 by John Simons.
“Growth continues. We have just finished our fiscal year with a record year. This is a year where we still recorded good growth, in the double digits, compared to our pre-COVID position. We are in a very positive development. The business is healthy,” continued Mr. Leblanc, who succeeded Peter Simons at the head of the company in March 2022, although Mr. Simons is still active in the organization.
Halifax Store
Always in search of a unique architectural imprint, the exterior of the store in Halifax is inspired by the sails of the Bluenose. This design is intended to be a reminder of the maritime history of Halifax, but also that of the first ancestor of the Simons family who settled in Quebec in the early 1800s, where he made ship sails.
The Halifax store has a surface area of 55,000 square feet, which is comparable to the Sherbrooke store. The penultimate branch to open its doors is the CF Fairview Pointe-Claire store, in 2022.
Expansion plan
“We are still open to increasing our presence in major centers in Canada. There are five stores in the Montreal area and three in Quebec, while we have only one in the greater Toronto area and only one in the greater Vancouver area. We can assume that with the population of these cities there is potential. There is still room for growth within the Canadian market.”
Even though he is often asked the question, Mr. Leblanc is not closing the door to expansion in the United States one day, but for now, the priority remains the Canadian market.
“It's not out of the question, but our focus is really on Canada at the moment. Without saying that we will never go, it is not in the cards at the moment.
In 2023, nearly 82% of products exclusive to La Maison Simons met the requirements of the Vision program which promotes sustainable development actions. By 2025, the goal is to reach 100%.
MAISON SIMONS IS PRESENT FROM COAST TO COAST:
In Quebec:
10 branches + a 700,000 square foot campus in Quebec
Ontario:
Mississauga: Square One (2016)
Ottawa: CF Rideau Center (2016)
Alberta:
Calgary: The Core (2017)
Edmonton: Londonderry Mall (2017)
Edmonton: West Edmonton Mall (2012)
British Columbia:
Vancouver: Park Royal South (2015)
Nova Scotia:
Halifax Shopping Center (2024)
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(Translated)
https://www.journaldequebec.com/2024...ocean-a-lautre
https://twitter.com/HalifaxReTales/s...67146194276705
Last edited by q12; Mar 21, 2024 at 1:45 PM.
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