Posted Jan 26, 2012, 10:07 PM
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~Hook'em~
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Join Date: Oct 2010
Location: Austin, TX/London, UK
Posts: 1,814
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Why Austin, Texas Wants to Be An Autos City (Yes, Austin)
Micheline Maynard, Contributor
Quote:
When you think of Austin, Texas, the first things that come to mind are probably the University of Texas, food, music, and the South by Southwest festival. But now, Austin wants you to think of it as an automotive capital.
Isn’t Austin too deep in the heart of Texas? How can it compete with Detroit, let alone other established Southern auto cities like Lexington, Ky, Nashville, Tenn., Jackson and Tupelo, Miss.? And isn’t an auto industry focus at odds with Austin’s hip reputation?
Austin’s tactic is to home in on companies that are developing advanced technology, explains Adrianna Cruz, vice president of global corporate recruitment for the Austin Chamber of Commerce.
It’s using the Formula One race in November, which will be held in Austin, to draw attention to its bid to be included in the nation’s automotive centers. Although there have been some doubts about whether the race will happen, tickets are now on sale and it’s set to be the first F1 race in the U.S. since 2007, when the circuit last came to Indianapolis.
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http://www.forbes.com/sites/michelin...?feed=rss_home
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Austin, Texas
London, United Kingdom
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