Sales-intelligence startup pivots to paying customers
Charlie recently raised $1.6 million from GoAhead Ventures, a Silicon Valley fund that also backed Chicago startup Popular Pays. Frazin previously raised $1.8 million from Lightbank and Hyde Park Venture Partners.
Frazin's new app, called Detective, aims to automate the research that salespeople do before they make a call. It focuses on browser automation, automatically bringing up information about sales prospects. Detective works with Salesforce software. When a salesperson clicks on a customer or prospect in the company's internal Salesforce database, Detective automatically gathers information about it and brings it up in the user's browser. The app can be triggered in other ways, too.
Frazin says customers pay $50 to $150 a month per user for Detective. He says his company has gone from losing money to cash flow-positive last month. Headcount has grown to a dozen from five people just six months ago. He plans to use the new investment to continue hiring, primarily in sales and technology.
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