Tiffany's corner of Vancouver
New shop creates critical mass of luxury brands downtown
Published: Tuesday, December 05, 2006
I'm off to breakfast at Tiffany's this morning.
No, not the one on New York's Fifth Avenue, made famous by the graceful figure of Audrey Hepburn in the film Breakfast at Tiffany's, but Vancouver's own!
Tiffany & Co. will throw open its elegant and expensive retail doors at the corner of Burrard and Alberni streets today.
When the Tiffany baby-blue hoarding walls are peeled back, the city will join the hallowed ranks of luxury retail cities such as New York, London, Paris, Hong Kong, San Francisco and Toronto.
Tiffany is at the new "axis" of luxury shopping downtown and will rub shoulders with fellow luxury brands, including Gucci, Hermes and Louis Vuitton.
All have taken root close to Robson, Vancouver's most fashionable street.
"We identified Vancouver many years ago as a place we wanted to be but we needed to get the right location and believe we have," said Andrea Hopson, vice-president, Tiffany & Co. Canada.
"This absolutely puts Vancouver into the top leagues of retail cities and we have already had a tremendous response from Vancouver and Western Canada to this new store," she said.
Actually, Tiffany will have two stores downtown.
It has long had a boutique with upmarket retailer Holt Renfrew, itself in the throes of a huge expansion in the Pacific Centre Mall.
"We have had a relationship for 13 years with Holt Renfrew and will continue having a boutique there," she said.
She did not reveal how much has been spent on the new store on Burrard but said it is a "substantial investment."
Sixth Line Solutions retail analyst David Gray said Vancouver now has a critical mass of luxury retailers and more names will likely follow.
"When you look at Canada, Vancouver is the natural place to expand to. It has the Olympics coming and the world is already here as far as the Pacific Gateway and Asia is concerned," he said.
The luxury retail market is changing and is not as exclusive as it once was, he said. It appeals to Asian and younger consumers who have cash and like the value of a brand name.
Tiffany will offer customers a full line of jewelry and other goods, packaged in the chain's hallmark baby-blue boxes with silky white ribbon.
The 4,700-square foot store will operate seven days a week with a staff of approximately 32.
The company was founded by Charles Lewis Tiffany and John B. Young in 1837 as Tiffany & Young.
It changed its name to Tiffany & Co. in 1853.
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