Cities Aren’t ‘Unwritten,’ Despite Developers’ Ego-Driven Attempts to Rewrite Culture
Oakridge mall project part of a global pattern of imposing formulaic, placeless mega-developments.
By Melody Ma Yesterday | TheTyee.ca
“Great cities are random. There are no rules they abide by. No predetermined paths they follow. A great city is a blank canvas that needs people to bring it to life.”
This is the manifesto of Vancouver’s luxury real estate developer Westbank’s “exhibition” called Unwritten — or rather, the condo display office for its redevelopment of Vancouver’s 59-year-old Oakridge mall into a new luxury master-planned community. The exhibition occupies what used to be the retail space of working-class Zellers that had the motto: “The lowest price is the law.” Now, the space showcases condos with luxurious Italian-designed interiors that reflect “the effortless sophistication and style of true Italian culture” for “timeless luxury.”
The Unwritten exhibition follows Westbank’s last year’s Fight for Beauty exhibition, which was an unabashed retrospective of its real estate projects.
Ironically, while Westbank likes to regard itself as a culture company that develops real estate as cultural products, it is in my view part of a global push to create homogeneous non-places devoid of the very thing it purports to purvey — culture.
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https://thetyee.ca/Opinion/2018/11/16/Cities-Arent-Unwritten/