Quote:
Originally Posted by NBNYer
Great sleuthing!
I'm sure CF is quite happy about landing this retailer. It'll be a definite traffic generator for the mall, even moreso than BPS due to LLB being actually inside the mall.
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A combination of deductive reasoning and some sleuthing.
- I knew from reading a
Retail Insider article that LL Bean planned on ultimately opening about 25 stores in Canada as part of their northern expansion. Given the size of the Canadian market, I figured this gave Moncton a 50/50 chance of landing a store location.
- LL Bean would be more familiar with the Maritimes than a lot of other brands would be given that their HQ is in Freeport ME, and Maritime licence plates are quite common in their flagship store parking lot. In other words, the CEO of LL Bean has at least a fighting chance of knowing where New Brunswick is.
- I figured that LL Bean might locate either one or two stores in Atlantic Canada (given the size of the Atlantic Canadian market relative to the overall Canadian market). Their first store was in Dartmouth Crossing. A second store remained a possibility.
- Moncton and St. John's would be the next most likely locations for a second store (population base and CMA status). Moncton is central in the Maritime region, and probably would be more familiar to LL Bean than St. John's would be.
- Several of LL Bean's current Canadian stores are in CF properties. LL Bean seems to like either major outdoor centres like Dartmouth Crossing or CF mall properties. The pre-existing relationship between CF and LL Bean would have given Moncton a leg up.
- CF Champlain is the main fashion mall in NB, and had available space. As soon as I saw that they were consolidating a large space in the south wing of the mall, this perked up my interest.
- The consolidated space at CF Champlain is nearly identical to the size of the LL Bean location in Dartmouth Crossing. I thought this to be more than a simple coincidence.
- I received intelligence from a contact regarding some of the materials that were to be used during the renovations at CF Champlain. Although my contact didn't know the name of the retailer, the materials that were planned were identical in style and colour to the Dartmouth Crossing LL Bean store.
If it walks like a duck, and talks like a duck, then it is probably a duck........