$38M hotel project to start this spring
Retail development to be built next to WFCU centre on city's east end
Dave Hall, The Windsor Star
Published: Wednesday, February 27, 2008
Construction is expected to start this spring on a Fairfield Inn Suites by Marriott, part of a $38-million development that also includes a farmer's market, retail shopping, restaurants and loft-style apartments.
Facing Banwell Road between Tecumseh Road East and Wildwood Drive, the Royal Timbers Centre will have a 61-unit indoor market and retail centre. There will be a Firkin brand pub and a new restaurant, both adjacent to the hotel, a retail strip with as many as six units and a lube and oil-change garage adjacent to the existing Shell Station at Banwell and Tecumseh.
Located within 10 minutes of the city's new WFCU Centre, the hotel is expected to be a magnet for Ontario Hockey League teams as well as minor hockey teams and parents visiting the city for tournaments.
"This area of the city is a prime location for development because it's where a large portion of the growth and traffic flow is heading," said the developer, Murray Troup of Banwell Development Corporation, who developed an adjacent plaza which includes a children's tea shop, convenience store, daycare centre and a pizza restaurant.
In addition to fresh food vendors on the ground floor, the market is also expected to have gift shops selling arts, crafts and jewelry on the second floor.
"The multi-vendor market idea is becoming very popular and gives small entrepreneurs a chance to open their own business without having to make a major investment in their own building," said Troup
"By creating a synergy between all the various vendors, we expect that collectively they can generate a large amount of traffic flow in the area," said Troup.
Denise Parent, Banwell's vice-president of marketing and communications, said about 50 per cent of the units are leased and tenants include butchers, bakers, a fish market, vegetable stands, a florist, a delicatessen counter and a cheese store.
"We're trying to develop a critical mass and wide variety of vendors that will provide a great selection for customers without having any duplication," Parent said.
The market area will be located on the ground floor of the three-storey building. On the second floor, Troup plans offices, more retail areas, a food court and a culinary school.
Twenty-eight loft-style, two-bedroom residential units, each covering an area of about 750 square feet, will be located on the third floor.
The hotel's general manager, Todd Cuthbert, who worked for 16 years at the Holiday Inn Select on Hurch Church Road, said if all goes well, the hotel is expected to open Jan. 2 of next year, just a few weeks after WFCU Centre is expected to open.
"We've already been in contact with the Spitfires to try and work out some sort of arrangement with both them and the OHL," said Cuthbert. "It's an ideal location for teams, players and families visiting the new rink as well as for a number of corporate clients who really have no options now but to stay downtown or on the city's west side."
The hotel will have 103 rooms, an indoor pool with waterslide, and meeting rooms.
Adjacent to the hotel will be one of the popular Toronto-based Firkin pubs, with more than 300 seats, as well as a new restaurant.
With names such as the Fox and Firkin, Flatiron and Firkin, Churchmouse and Firkin, Frog and Firkin, Bull and Firkin and Quail and Firkin, the chain now has more than 30 locations across Canada and eight in the U.S.
Troup, who is partnered in the Banwell development by Patrick D'Amore, also has retail and commercial developments in London, Kitchener-Waterloo, Cambridge, Woodstock and Brantford.