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Originally Posted by Acajack
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I call BS on the methods used. Outside of the big 3 support is predictable and would be split (Will Edmonton and Calgary give different results for Flames and Oilers? No, likely the same number that cancel each other out).
You dig deeper into the study and they toss in "Brand recognition" into the mix which aligns weight to ability to link corporate sponsors to the sports teams. Once you factor that in it becomes easy to see how the list fell into place.
The Habs enjoy a large captive market of French Canada all to themselves.
The fact the Raptors rate so highly is a joke and this is coming from a Raptors fan here. Raptors have very tight geographical pull that falls off once you get out of Southern Ontario. Raptors do have national reach but a NBA fan in Calgary will be just as much of a Russell Westbrook fan and OKC as he is a Raptors fan if given the choice on that survey would select "other NBA" if given the option.
You could argue that the Habs just have the most penetration in their market but they are not a bigger national brand then the Jays. You don't have people in Prince George BC watching Habs games religiously like they would the Blue Jays.
I stand by my statement. Blue Jays lead national rating almost every week. It isn't by fluke.
Habs might be the most
valuable sports brand in Canada. I agree. Habs have the most value as they have both French and English markets but they are far from the most popular.