Quote:
Originally Posted by SLCforme
Ok, so I LOVE that this is being developed, but did anyone catch this line "It's expensive to build; Honda won't say how much." The last estimate I heard was over $1 million. the technology isn't there to do this thing in a cost effective manner yet, if it ever will be. The technology for electric cars is ready here and now, so we need to focus on producing and utilizing them, while the technology for fuel cells is being developed further to be an economically viable option. And of course, more mass transit, as urbanboy stated.
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SLCforme: $1M per car is probably a little high, even right now. But even if it were that high ($1m per car) and the car retails for less than $50K (I have no idea what they are selling for), the car may make economic sense for Honda.
Remember when the Toyota started retailing the Prius at the end of July in 2000? I was working for Toyota at the time. I know the retail price for the car was slightly higher than $20K. I also know the first year of so, the actual cost to build the car was way over $40K, possibly even $50K. The exact cost was a secret even within the company. I wouldn't be surprised if the Prius today still costs more to make than what Toyota can sell it for. Why would they do this? To be good corporate citizens and environmentally responsible? It would be pretty to think so, but it's not true.
Remember that all car makers have to meet something called "corporate fuel economy averages?" The Prius raised Toyota's corporate fuel economy average high enough so that Toyota was able to introduce it's line of V-8 trucks (The Tundra) and large SUV (The Sequoia) and keep its corporate fuel economy average in line. Both the Tundra and Sequoia (both built in the US for the US market) are extremely profitable vehicles, as are the V-6 and other V-8's in the Toyota line. The company made a killing, going from nowhere in large truck sales to a solid number three behind Ford and Chevy.
Honda is a different story. They blew their technology lead in hybrid vehicles and had to license in Toyota technology to stay abreast. They also positioned themselves to make money off their V-6's and their Ridgeline and Pilot vehicles. But Honda is so small compared to Toyota, and they will never have the capacity to make big trucks, their continued push into the hybrid market, as well as the hydrogen market, appears to be more than just economically motivated.
I, too, WANT one of the hydrogen cars, although I am not aware of any infrastructure in Georgia (my home) that would allow me to drive it much. I would just like to play with the technology.