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Originally Posted by Highwayman
Curious. Can a company buy the naming rights for a building full of apartments or is that just for office tower's. As that hat up there sure has alot of space for some corporation to blast their name to the prairies lol.
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Interesting question... what if, let's say, Kia bought the naming rights to 300 Main and called it Kia Tower or some such. Would that give them license to mount huge Kia signs on each side of the building?
I can't think of a reason why they couldn't, other than the fact that such a thing might be perceived as tacky and hurt the marketability of the building as a result. Some newer buildings have prominent signs displaying the building's name (e.g. 300 Assiniboine), so I'm not sure what if any difference there would be between that and the hypothetical Kia Tower.
* Kia came to mind as an example because of the Tour Pleyel in Paris which has a giant Kia sign mounted on top