Outlet mall openings may shake up local retail scene
4 hours ago • By Kavita Kumar
St. Louis Post-Dispatch
08/02/13
They’re putting together shopping packages with downtown and Chesterfield hotels, and advertising at Lambert-St. Louis International Airport to entice travelers.
They’re hoping to attract shoppers within a five-hour drive — including Memphis, the Quad Cities, and parts of Arkansas — and offering a special savings pass for customers who can show they live at least 50 miles away.
Indeed, mall officials, who cut the ribbon today at the new Taubman Prestige Outlets Chesterfield, not only expect to draw people from across the St. Louis region, but also folks in town to visit local attractions or sporting events.
Tourists won’t mind making the 30-minute trek from downtown to the outlet center in west St. Louis County, said Colleen O’Neill, the center’s general manager.
“It may be different if it was an hour,” she said. “But if you build it, they will come.”
Besides, she added, people like to go outlet shopping when on vacation.
Many local residents have wondered how the St. Louis region, which already has a plethora of retail options, can support two new outlet centers opening this month in Chesterfield. One of the answers, mall operators say, is tourists.
That is expected to be part of the formula that will support not only the 310,000-square-foot center opening today — but also the 350,000-square-foot St. Louis Premium Outlets, about three miles down the road, that is set to open Aug. 22.
In total, these two outlet malls, with more than 120 stores between them, make up the most significant new retail development in the St. Louis region since the St. Louis Mills, now known as the St. Louis Outlet Mall, opened a decade ago.
So it’s not surprising they’re being closely watched by the other malls in the region — and the cities that depend on their sales tax revenue — which are on alert to see if the new centers will siphon away some of their sales.
Some analysts initially thought it was a recipe for disaster when developers of both malls decided to go forward with their projects — instead of one dropping out as had been expected.
But now they are wondering if there could be a silver lining in the close proximity of the two malls. Might that make Chesterfield into a sort of retail mecca?
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