Banana Republic s'installe sur Ste-Catherine
Michel Munger 
27 octobre 2006 - 10h02
Le détaillant états-uniens de vêtements Gap (GPS) annonce vendredi qu'il ouvrira son magasin-phare montréalais portant la bannière Banana Republic sur la rue Sainte-Catherine dès le 31 octobre.
En s'installant dans un édifice historique situé à l'angle de l'avenue McGill College avec une superficie de 20 000 pieds carrés sur trois étages, le détaillant de luxe à prix plus populaire promet une expérience de magasinage «unique».
Banana Republic y vendra ses collections pour hommes, femmes ainsi que des accessoires et produits personnels.
«Le luxe au quotidien s'est avéré si populaire au Québec que nous avons choisi Montréal pour ouvrir un espace phare», explique Marka Hansen, présidente de Banana Republic.
«Nous pensons que ce lieu est parfait dans le sens où non seulement, ajoute Mme Hansen, il représente une partie de l'histoire de Montréal mais aussi parce qu'il procure un environnement dont le niveau d'architecture est à la hauteur du design d'autres magasins phares tels que ceux du centre Rockefeller à New York, de l'Avenue Grant à San Francisco ou encore de l'Avenue Michigan à Chicago.»
Quatre magasins de la bannière sont déjà ouverts au Québec, soit au Centre Rockland, au Carrefour Laval, aux Promenades Saint-Bruno et à Fairview Pointe-Claire.
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Banana Republic brings modern design and affordable luxury to Ste-Catherine Street flagship location
TORONTO, Oct. 27 /CNW/ - Gap Inc. (NYSE:GPS) today announced the opening
of a flagship Banana Republic location in Montreal. Located on the corner of
Ste. Catherine Street and McGill College Avenue, the 20,000 square foot store
will house three levels of the women's collection, men's collection,
accessories and personal care products. The new Banana Republic will open on
October 31.
Banana Republic's elevated designs and luxurious fabrications have found
a home in one of Montreal's most historic buildings. In partnership with the
Historical Review Board, Banana Republic Store Design worked to create a
shopping environment that would preserve the history of the building while
showcasing the modern design elements of the brand, providing customers with
the ultimate shopping experience.
"Banana Republic's affordable luxury offerings have proven to be so
popular in Quebec that we've selected Montreal to open a flagship space," said
Marka Hansen, President of Banana Republic. "We believe this setting is
perfect because not only does it represent a part of Montreal's history, but
it provides an eminent architectural setting that elevates this location to
the design realm of other flagship stores such as Rockefeller Center in New
York, Grant Avenue in San Francisco and Michigan Avenue in Chicago."
On the main floor, dark stained walls and custom wood cabinetry offer a
rich setting for Banana Republic's holiday palette. Many of the building's
classic details have been retained and new modern design elements have been
added such as a contemporary carrera marble floor.
The store will feature new warmer furnishings with detailed fixtures,
sophisticated stone tables and embossed leather furniture and props. Special
artwork and custom designed wallpaper are being added to enhance the space and
give the distinct architecture a residential feel.
The top floor mezzanine features a custom designed smoked glass
guardrail. This modern element is juxtaposed with the traditional wood
architecture. A series of gold leaf carved Coats of Arms represent each
Canadian province along the mezzanine wall. The mezzanine's open windows are
intended to create visual allure from the outside, specifically at night.
In renovating this flagship space, Banana Republic retains the building's
rich history while adding both contemporary and traditional elements to evoke
the brand's essence of modern luxury.
There are currently four Banana Republic stores in Quebec including
Carrefour Laval, Fairview Pointe Claire, Promenades St-Bruno and Centre
Rockland.
Banana Republic, which currently has nearly 500 stores and annual sales
of more than $2 billion in North America, is known for offering modern
interpretations of classic fashion for women and men through elevated design
and luxurious fabrications at affordable prices.
About Gap Inc.
Gap Inc. is a leading international specialty retailer offering clothing,
accessories and personal care products for men, women, children and babies
under the Gap, Banana Republic, Old Navy and Forth & Towne brand names. Fiscal
2005 sales were $16.0 billion. Gap Inc. operates about 3,000 stores in the
United States, the United Kingdom, Canada, France, Ireland and Japan. For more
information, please visit gapinc.com.