Sandy vs. SLC
County to weigh in on battle for Broadway-class playhouse
By Rosemary Winters
The Salt Lake Tribune
Article Last Updated: 09/08/2008 06:50:02 AM MDT
In the ongoing Salt Lake City-vs.-Sandy melodrama to capture Utah's first big Broadway-class theater, Salt Lake County is about to throw in its own plot twist.
This week, a draft of the county's much-hyped cultural-facilities master plan is expected to go to the County Council, with a final version being made public later this month. Besides examining other arts venues and visions, the $200,000 study takes a regional look at two key mega-theater questions: Does the Salt Lake Valley need a large playhouse? And where might one best be built?
Thus far, the county has stayed neutral in the Great Theater Chase, urging Sandy and Salt Lake City to wait for the results of the master plan.
This study won't settle the score between the dueling communities, but it could illuminate some of the following points on the theater playbill:
Does Utah need a big theater?
Salt Lake City and Sandy have produced studies that show a 2,400-plus-seat theater could thrive in the valley.
Salt Lake County's master plan will take a closer look at whether it's really needed. Some observers in the arts community argue that Salt Lake City already has two, smaller theaters that host touring Broadway acts: Kingsbury Hall and the Capitol Theatre.
But Bill Becker - Salt Lake City Mayor Ralph Becker's Tony-award-winning, musical-producing brother - and other mega-theater backers argue that first runs of blockbusters like "The Lion King" and "Wicked" skip over the Salt Lake Valley because the area lacks a larger stage with a roomier auditorium.
Where should a big, Broadway stage go?
Salt Lake City and Sandy both are moving ahead with plans to score Utah's first 2,400-plus theater.
Salt Lake City boasts the convenience and "synergy" of having multiple arts venues, restaurants and hotels clustered downtown. Research has shown Broadway-style theaters are more likely to flourish in urban cores.
But Sandy already has lined up a site, near Interstate 15, and a developer willing to build a 2,700-seat playhouse. Sandy points to demographic research that shows a high concentration of potential theatergoers in the valley's south end. The suburban site would be more convenient to those residents and arts lovers from Utah County.
What if Sandy or Salt Lake City hit higher notes in the county's review? Will one city have to give up its dreams of hosting first-run, Broadway shows?
Well, no. The county could help one theater get off the ground by providing some funding, but it has no power to shut down Salt Lake City's or Sandy's Broadway schemes.
Neither Sandy nor the capital is showing any signs of backing down. It's likely market forces will determine whether either or both get built. The cities will have to spar for an operator (only a few companies run Broadway-type facilities), jockey for touring shows and duel for patrons.
Sandy Mayor Tom Dolan has maintained there is "only room for one [large] theater" in the county. And Scott McQuarrie, whose Proscenium Development Inc. is building Sandy's playhouse, concedes that having two giant theaters would hurt the viability of both.
Who would cough up the cash to build a big theater?
Orem-based Proscenium Development Inc. plans to build Sandy's $50-million-plus theater with private dollars. But Sandy has agreed to use redevelopment money to buy the playhouse through a long-term, lease-to-own agreement. The suburb says it doesn't need Salt Lake County's help - but it would, of course, be welcome.
Salt Lake City expects its theater to cost at least $64 million. Funds could include $16 million of federal New Market Tax credits, redevelopment dollars and county support. The capital also expects to sell naming rights, tap corporate sponsors and rake in revenue from ticket sales, surcharges and facility fees.
When could a Broadway-style theater open?
Proscenium Development plans to debut its Broadway-style stage in fall 2011 near 10100 South and Interstate 15. The theater would anchor the first phase of The Proscenium, which boasts a planned 40-story high-rise with condos, offices and a hotel.
A Salt Lake City playhouse also could open as soon as 2011 - more likely it would be 2012 - but the capital still lags behind Sandy.
It has yet to secure a downtown site. Four finalists are in the running, and Salt Lake City expects to announce the winning locale in the next six weeks.
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