Anyone up for reinstating the "Sim-Southwest Visionary Thread" ...? This post probably belongs there, but nobody has posted since 2012. I certainly wouldn't mind this being moved there and hearing some ideas from everyone else on various issues we discuss frequently.
I had asked Arizona Center via Facebook what their facade improvements consisted of and they weren't very helpful. After a few sleepless nights, I drafted up the linked "blueprint" for a revised AZ Center.
Here is the link, and below is the analysis; look forward to hearing any thoughts, ideas, and/or critique. All in fun. :)
LINK:
http://flickr.com/gp/69283890@N02/8k6s38
Problems
- Inward facing design of center causes an uninviting fortresss, with views from ASU and Sheraton on 3rd, and Alta Lofts on Filmore, showing nothing but blank, beige walls.
- Van Buren and 5th give view into the wonderful gardens and the retail offerings hidden within the center
- Large portion of site devoted to above-ground parking
- AMC Theater, which turns its back to pedestrians, is oversized per current market trends
- Competition from other development projects with better design have resulted in the Center having to make major changes to tenant roster: most importantly, removing the 2nd floor retail and replacing it with office space
- Remaining retail is mainly eateries and hokie shops such as a "flag shop"
Opportunity
- Take advantage of the growing customer base surrounding the center: permanent residents within nearby Alta Apartments, temporary residents in the ASU downtown dorms and Sheraton Convention Center Hotel, and a growing workforce at the nearby Biomedical Campus, and throughout the CBD.
Approach
- Remove the oversized AMC and adjacent parking garage and surface lot
- Bisect the development with Taylor Street, meant to allow 2-way traffic on a ROW that doesn't have specific boundaries aside from parallel parking, to create a "Shop and Unwind," and "Relax with a Dine" segment within the Center, which banners hung off Palm trees help give a sense of place for customers
- Construct additional N-S ROW to intersect Taylor, allowing for additional parallel parking
Shop and Unwind
- Western portion features a rebuilt 2-story AMC, with 16 theaters and including its signature bar on the 1st level
- Theatre patio would feature a large directory for wayfinding and could be used to promote upcoming movies through posters, dressed up characters, etc.
- A TargetExpress and Dolce Salon and Spa wrap the theatre
- Eastern portion features 1 story commercial businesses with 4 stories of residential above; residential amenities sit above a 2-story garage, with the remaining 4 levels undergrade, also serving back-of-house needs
- H&M, SunGlass Hut, Ulta Beauty Shop. Best Buy Mobile Shop, American Eagle Outfitters, and UPS Store round out the retail mix
- Eastern section is highlighted by an 18-story residential tower facing 5th
Relax with a Dine
- Existing structures kept in place, but outdoor patios and entries were added where possible to connect with the street
- Cafe Roma and Subway offer to-go walkup windows to allow back-house dropoffs
- Signage added to the exterior walls to breakup monotony and attract customers
- 4-story glass rotunda serves as entryway off 3rd; inside, glass elevator can take you to 2nd floor of offices, or 3rd/4th floor of apartments
- A new Sam Fox concept restaurant was constructed with VB frontage, with the back patio exposing patrons to the beautiful gardens to explore afterward
- A new TBD Brewery constructed on 5th, with a patio able to connect with the one with 1130 The Restaurant to create a beer garden on the weekends.