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  #521  
Old Posted Aug 20, 2006, 4:27 AM
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Quote:
Originally Posted by bjornson
Main Streets Across the World by Cushman & Wakefield Healey & Baker puts Fifth Avenue first, then E. 57th St, then Madison Avenue, then Rodeo Drive, N. Michigan Ave, and finally Union Square. Just giving a different statistic.
I don't think looking at it by "streets" makes a lot of sense--and it doesn't give much of a real measure of "Union Square" because, as we all know, much of the "Union Square retail district" is not actually on the square. I'd find it more interesting to compare the Mid-town district (that would include 5th Ave, Madison Ave AND East 57th St. as well as a number of other nearby streets), the Union Square district (i.e the square itself and adjacent shopping streets like Post, Sutter, Maiden Lane, Grant, Stockton, Powell and even the part of Market between 6th and 3rd). When I was in Chicago, I didn't notice a lot of retail off Michigan Ave. itself but if there is a "district" that goes beyond the Avenue, it should get the same inclusive treatment for comparison.
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  #522  
Old Posted Aug 21, 2006, 7:30 PM
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Choo, chooses the Westfield center.

I am a pretty sad geek when it comes to new store openings, especially in San Francisco, home to my favorite shopping districts. So much am I a geek that I would even venture to all the job posting sites to find information on whos opening on dull work days. It's sad... very sad I know. Alas I found that Jimmy Choo is opening in the westfield center via craigslist job posting http://sfbay.craigslist.org/sfc/ret/196942080.html. So apparently westfield is adding a splash of Union Square to Market Street.

I was wondering if anyone knew what has opened next to Chanel on Geary Street. I saw the photo posting that ChrisLA made with a picture of geary street that looked as if Georgiou vacated and someone new entered? Or have they just cleaned up their store window and added a new sign? When I worked on that blocked, I was never ever fond of passing by that store, apparently the girls I knew that worked there werent fond of it either.
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  #523  
Old Posted Aug 21, 2006, 7:41 PM
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Quote:
Originally Posted by San Frangelino
Choo, chooses the Westfield center.

I am a pretty sad geek when it comes to new store openings, especially in San Francisco, home to my favorite shopping districts. So much am I a geek that I would even venture to all the job posting sites to find information on whos opening on dull work days. It's sad... very sad I know. Alas I found that Jimmy Choo is opening in the westfield center via craigslist job posting http://sfbay.craigslist.org/sfc/ret/196942080.html. So apparently westfield is adding a splash of Union Square to Market Street.

I was wondering if anyone knew what has opened next to Chanel on Geary Street. I saw the photo posting that ChrisLA made with a picture of geary street that looked as if Georgiou vacated and someone new entered? Or have they just cleaned up their store window and added a new sign? When I worked on that blocked, I was never ever fond of passing by that store, apparently the girls I knew that worked there werent fond of it either.
I admit I don't know for sure, but I suspect that this Choo "boutique" is in the Bloomingdales store, not free-standing. Solid information welcome, but we had a list of the Westfield stores and I didn't see Choo on it whereas we know Bloomies will have a number of designer boutiques.
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  #524  
Old Posted Aug 21, 2006, 7:51 PM
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Quote:
but I suspect that this Choo "boutique" is in the Bloomingdales store
You may be right (recalling a recent article that said there would be designer boutiques lining the Bloomindales entrance, inside the store), although would be odd that they would be looking for hires indepentant of bloomingdales. But definitly not unimaginable. Guess we'll know in a month.

Quote:
we had a list of the Westfield stores
I believe the list was a sampling of most of the stores opening, but not one in its entirety. Although they have updated it which I will post now.

Quote:
Abercrombie Kids

Adidas

Aldo

Aldo Accessories

Amoura

Andale Mexican Restaurant

Anne Klein N.Y

Art of Shaving

Asqew Grill

Bakers Shoes

Banana Republic

Bandolino

Bare Escentuals

Bath and Body Works

BCBG Max Azria

Beard Papa

Beata

Bebe Sport

Bebe

Bistro Burgers

Bloomingdales

Blu by Antik Denim

Borders Books Music & Cafe

Borders Express

Bose

Bristol Farms

Buckhorn Grill

Burke Williams Day Spa

Century Theatres

Clarks

Cocoa Bella Chocolates

Cocola Bakery

Coriander Thai Gourmet

Derco Jewelers

Eddie Bauer

Forth & Towne

Fraganza

Furla

Global Gourmet

H&M

Hand & Mind

Hollister

Illuminations

J Crew

Jacadi

Jamba Juice

Janie & Jack

John Atencio

Juicy Couture

Kay Jewelers

Kipling

Kozo Arts

Landau

Lark Creek Steak

Lids

LL Brown Jeweler

Lladro

Lucky

Lucky Kids

Lupicia Fresh Teas

Mai Do

Mango

Marciano

Martin + Osa

Maui Divers

Melt Gelato & Crepe Cafe

Metro Park

Metropolitan Museum of Art

Michal Negrin

Mr. Hana

Napolean Perdis

Neda

Neutrogena Skincare Center

Next Authentic

Odysea

Out the Door

Palm Pilot

Pasta Moto

Reiss USA Ltd.

Ruehl

S & L Gem Co.

San Francisco Soup Co.

Sarit Simayof

Sigrid Olson

Soho

Solstice

Sorabol Korean BBQ & Asian Noodle

Starbucks

Sterling Works

Straits

Sunshade Optique

Teaz Me - Fusion Cafe

Sock Spot

Tom's Cookies

Tourneau

Walking Co.

Wichcraft

Yankee Pier Express

Zara

Zazil
Here is the chronicle job posting for anyone looking for a job selling high end womens shoes.
http://295.careersite.com/candidate/...&source=search
RETAIL SALES
As seen in San Francisco Chronicle

RETAIL JIMMY CHOO seeks experienced luxury sales professional + mgrs for new SF boutique. [email protected]

Last edited by San Frangelino; Aug 21, 2006 at 7:57 PM.
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  #525  
Old Posted Aug 24, 2006, 3:36 AM
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The Bay Area's Gone Expansion Crazy...maybe

http://sanfrancisco.bizjournals.com/...8000%5E1329137

Quote:
Stanford mall eyes expansion
Silicon Valley/San Jose Business Journal - August 11, 2006
by Sharon Simonson

Stung by decline in municipal tax revenue and competition for retail dollars across the South Bay, the city of Palo Alto is pushing the owners of Stanford Shopping Center to enlarge the mall by a fifth and add a hotel.

The move comes amidst indications that Stanford is searching to differentiate itself and remain a regional retail magnet in an increasingly crowded marketplace.


To its north, the center is watching Bloomingdale's, one of its five anchors, prepare to open a 360,000 square-foot store at the renovated Westfield San Francisco Centre in September. That facility is located in San Francisco's Union Square, one of the hottest retail destination points in the country.

To its south, San Jose's Westfield Shoppingtown Valley Fair and Santana Row are emerging as a fearsome juggernaut. Quarterly sales tax numbers show the two are experiencing more rapid sales growth than Stanford. Both centers also are pursuing expansions of their own. In addition, rumors are circulating that Neiman Marcus may open at Valley Fair, though neither the retailer nor Westfield confirmed that.

Valley Fair and Stanford already share Nordstrom, Macy's and Macy's Men's store. Valley Fair also says it wants two new anchors as part of its expansion. Santana Row has the Hotel Valencia.

The economic development director for Palo Alto says her city has watched with dismay as Santana Row has attracted restaurants and shops that once distinguished her town.

"It's like a mirror image," says Susan Arpan. "If I wanted a nice suit for work, I always used to go to Stanford."

Now Brooks Brothers has shops at both Santana Row and Stanford.

"With the new shops, we want Stanford to be able to capture the market that has a choice between the Valley Fair complex and Stanford," she says.

If Stanford added 250,000 square feet of shop space -- the upper limit of what is being discussed -- its square footage would exceed 1.6 million, including anchor tenants.
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  #526  
Old Posted Sep 1, 2006, 7:09 PM
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Kroger sells San Francisco-area stores

I think this is good news. Kroger has not managed them well in my opinion. I wonder if there's any chance the closed Bell on Post could reopen?

Quote:
Kroger sells San Francisco-area stores
Thursday August 31, 2:09 pm ET

The Kroger Co. will sell 11 San Francisco-area Cala Foods and Bell Markets stores to a local supermarket veteran, Harry DeLano of DeLano Retail Partners. DeLano approached the Cincinnati-based grocery giant in December and came to an agreement this week, although the selling price was not disclosed.

The new owner will keep the store names, which still are owned by Kroger, and will continue to work with the union, United Food and Commercial Workers Local 648.

At 1:30 p.m. Thursday, Kroger's stock traded up 10 cents at $23.71 per share.

Kroger (NYSE: KR - News) operates more than 2,500 supermarkets and multidepartment stores in 31 states.

Source: http://biz.yahoo.com/bizj/060831/1339467.html?.v=1
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  #527  
Old Posted Sep 2, 2006, 2:40 AM
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This isn't a construction issue and not really retail but it didn't seem to deserve a thread of it's own, still I've been wondering if anybody else has been noticing the "Market St. Urban Ecology" posters on kiosks along Market St. I think they are wonderful. I'm not sure why--it's a simple but cool idea: photograph the critters who manage to make a life deep in the urban environment. But they are tough critters and seeing them makes me smile:

Quote:
POSTERS EXPLORING MARKET STREET URBAN ECOLOGY


POSTER SERIES: An Ecological Study of Market Street, a poster series by artist Mark Brest van Kempen

POSTER LOCATIONS: The posters are installed in the pedestrian side of 24 triangular kiosks on Market Street between Van Ness and the Embarcadero.

POSTER INSTALLATION DATES: Monday, August 7 to Thursday, November 9, 2006

PUBLIC WALKING TOUR: SATURDAY, SEPTEMBER 9, 2006 AT 1 PM, TO BEGIN AT THE SOUTHEAST CORNER OF MARKET AND THIRD STREETS IN DOWNTOWN SAN FRANCISCO. VISIT THE SIX POSTER DESIGNS ON MARKET STREET WITH THE ARTIST AND FRIENDS TO DISCUSS THE LIFE FORMS THAT CONTINUE TO SURVIVE IN DOWNTOWN SAN FRANCISCO.

The urban ecology of downtown San Francisco supports not only human beings, but continues to be a viable habitat for plants, birds, animals and insects, as well. A Peregrine Falcon uses a building ledge on Mission Street as a cliff on which to hatch its young and hunt pigeons on the street below. Plants manage to grow downtown, not only in landscaped areas but also in cracks in the concrete. Inspired by this easily overlooked reality, artist Mark Brest van Kempen has created posters of six life forms surviving in the downtown Market Street neighborhood, including, with a Peregrine Falcon, a moth, a hornet, moss and stunted grasses, a rat and a cowbird.

Artist Mark Brest van Kempen is a graduate of the San Francisco Arts Institute. He has received a California Arts Council Fellowship, a Creative Work Fund Grant Award from the Haas Foundation, and was an Artist in Residence at the Headlands Center for the Arts. His most recent work, which often focuses on environmental issues, includes a watershed wall at the Youth Science Institute in Los Gatos, CA; as well a multi-phased Ravenna Creek Project in Seattle, WA; and an environmental sign project at six locations in San Francisco.

A project of the San Francisco Arts Commission’s Art on Market Street Program, which brings contemporary artwork by Bay Area artists year-round to San Francisco’s main thoroughfare.

The Art on Market Street Program is funded in part by
the San Francisco Municipal Transit Agency and CBS Outdoor.

Here's the falcon poster:


Source: http://www.sfartscommission.org/puba...6/08-27-06.htm
I'm a big fan of Peregrines but my favorite is actually the rat which is a Norway rat photographed peeking out of a broken drain pipe.
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  #528  
Old Posted Sep 8, 2006, 11:25 PM
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The wrapping has come off the Market St. facade of the new Westfield Mall/Bloomies project in preparation for the opening in 3 weeks and it looks very nice. They appear to have spend considerable effort sprucing up the historic facade.
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  #529  
Old Posted Sep 8, 2006, 11:30 PM
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quick someone snap some pics! LOL
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  #530  
Old Posted Sep 9, 2006, 6:45 AM
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Shreve & Co. at 200 Post is a fantastic jewelery store (watches for me) - but their price ranges for watches are $1,000 to $100,000 and they can order stuff over $1,000,000.
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  #531  
Old Posted Sep 9, 2006, 7:29 AM
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Originally Posted by kenratboy
Shreve & Co. at 200 Post is a fantastic jewelery store (watches for me) - but their price ranges for watches are $1,000 to $100,000 and they can order stuff over $1,000,000.
Bought myself one of those watches as a retirement present to myself (since I could be darned sure the Navy wasn't going to give me one) 13 years ago (they didn't have to special order it).
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  #532  
Old Posted Sep 9, 2006, 4:00 PM
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Back in 2000, I wanted to get my watch(Tag Heuer) repaired and so I went to Shreve and Co. The salesman said they dont carry that brand(suggesting that it was beneath them-hahaha)
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  #533  
Old Posted Sep 9, 2006, 6:57 PM
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dimondpark: Maybe Sears would be more appropo
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  #534  
Old Posted Sep 9, 2006, 8:25 PM
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nah, the guy at walgreens changed the battery and I was good to go! LOL
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  #535  
Old Posted Sep 9, 2006, 9:05 PM
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Wow--Cody's was in deeper financial trouble than many of us realized. Even the 4th St.-Berkeley and Stockton Street-SF stores couldn't turn the business around after the skanky criminal beggars who ruined Telegraph Avenue took this venerable store's flagship down into the gutter with them

--

New chapter for Cody's
Japanese distributor's purchase will boost credit, restocking

Ilana DeBare, Chronicle Staff Writer
Saturday, September 9, 2006

Hiroshi Kagawa first set foot in Cody's Books in 1983, as a 28-year-old en route from Asia to a job working for a Japanese publisher in New York.

He returned this week as its owner.

Kagawa, now 51, is CEO of Yohan Inc., the Japanese book distributor that purchased the famous Berkeley bookstore on Tuesday from longtime owner Andy Ross.

Yohan's acquisition was a surprising denouement to several years of financial troubles for Cody's, including Ross' decision earlier this year to shut its flagship store on Telegraph Avenue.

But sitting side by side for a series of press interviews at Cody's Fourth Street store on Thursday, Ross and Kagawa both described the sale as a marriage of like-minded book lovers.

So did Peter Goodman, publisher of Stone Bridge Press, a small Berkeley publishing house that was also acquired a year ago by Yohan.

"Ten to 15 years ago, there was the idea that the Japanese were coming and buying up America," Goodman said. "People may be concerned that Cody's is becoming a big corporate entity. But Yohan is not such a big company in Japan. It qualifies as an independent bookseller."

Yohan is a privately held firm with 120 employees and $80 million in revenue. Kagawa and a business partner own 75 percent of the company, while Japanese venture capitalists own the rest. Yohan's primary business is distributing English-language books and magazines in Japan, where it holds 60 percent of that market.

Other businesses under Yohan's umbrella include a Japanese publisher of books teaching English; Stone Bridge Press, which specializes in books about Japan; and 18 bookstores, including several that focus on works in English.

Kagawa described his firm as consciously breaking with the narrow national focus of most other Japanese publishing companies.

"I don't want to be just a so-called Japanese publisher," he said. "I want to be a publishing specialist in bridging different cultures. I want to have a lot of relationships with (publishers and bookstores) around the world."

Despite this global vision, Kagawa more or less stumbled into negotiations with Ross by chance. He had read Ross' writings in defense of independent bookstores for years. A mutual acquaintance arranged for the two to meet last summer.

Meanwhile, Ross struggled with mounting financial losses from his Telegraph Avenue store, which faced a mix of problems -- its deteriorating neighborhood, competition from Internet booksellers and the changing buying habits of the surrounding college student population.

Ross opened the Fourth Street store in 1997 and then a store on Stockton Street in San Francisco last year in an effort to counter the flagging sales at Telegraph. That didn't work.

"We thought we would spread out our overhead, but Telegraph sales were still declining and San Francisco sales were growing, but not as fast as we expected," Ross said. "I thought we would just open the doors (in San Francisco) and everyone would pour in. That was pretty stupid. Cody's was so well-branded in Berkeley that I took it for granted, but still there are a lot of people in San Francisco who don't know that the store exists."

Ross shut the Telegraph store in July but remained strapped for funds. Some publishers stopped extending credit and he had to pay for books with cash. Inventory at the two remaining stores fell by about one-third.

Kagawa had approached Ross in early 2006 about buying the store as a way to save it.

He had made a similar investment two years ago in a respected Tokyo bookstore, Aoyama Book Center, that was in financial trouble.

"Aoyama is probably the pre-eminent bookstore in Tokyo and was on the edge of bankruptcy," said Jack Jensen, president of Chronicle Books, which has worked with Yohan and is not affiliated with The Chronicle. "I think that's when Kagawa started thinking of scaling up his (distribution) business by making select investments in retail."

Kagawa said he was saddened by the closing of the Telegraph store, but let Ross make what he saw as an unavoidable business decision to close it.

The two would not disclose the purchase price. But Ross said the infusion of capital would allow him to get the two stores fully restocked within a couple of months. Mere word of the deal made it easier for him to get credit from publishers.

"I've been robbing Peter to pay Paul for a few months," Ross said. "They all do business with Yohan. When I told them that we would be working with Yohan, their attitude changed."

Ross will remain president of Cody's. Cody's and Yohan will cooperate in a variety of ways that they still haven't completely figured out. For instance, Cody's may help select English-language books for distribution in Japan. Yohan may also benefit from Cody's experience in selling to libraries. And Cody's staff may take on some of the English-language data entry that has been challenging for Yohan's Japanese staff.

To Kagawa, the benefits of buying Cody's go beyond the financial. It is, after all, the first American bookstore he ever set foot in.

"Human beings can do only so many things in their lifetime," he said. "I am a publishing guy, a bookstore guy. It is good if I can help prevent Cody's from having perished."
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  #536  
Old Posted Sep 10, 2006, 3:30 AM
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Quote:
Originally Posted by fflint
Wow--Cody's was in deeper financial trouble than many of us realized. Even the 4th St.-Berkeley and Stockton Street-SF stores couldn't turn the business around after the skanky criminal beggars who ruined Telegraph Avenue took this venerable store's flagship down into the gutter with them
I couldn't have put it better myself (at least not without getting in trouble).

Quote:
"We thought we would spread out our overhead, but Telegraph sales were still declining and San Francisco sales were growing, but not as fast as we expected," Ross said. "I thought we would just open the doors (in San Francisco) and everyone would pour in. That was pretty stupid. Cody's was so well-branded in Berkeley that I took it for granted, but still there are a lot of people in San Francisco who don't know that the store exists."
I think this was amazingly naive. Cody's in Berkeley was a great store and many San Franciscans knew it there, but San Francisco has its own excellent bookstores like Stacey's which isn't that far away. And, of course, the SF Cody's location is about to be bracketed by dual locations of Border's including their 5-floor megastore on Union Square.

Frankly, if they wanted to open in SF, I never understood why they didn't pick a location in one of the more upscale neighborhoods like Noe Valley or the Marina. IMHO, an excellent neighborhood bookstore in these places would attract lots of browsers and neighbors with time on their hands immediately in ways that a downtown store, especially one with so much competition, isn't likely to. I always spent more time just browsing in A Clean Well-lighted Place than in any downtown store and I bought books there, even knowing I was paying a bit more than I could have got them for at Amazon.com, because I loved the place and wanted it to succeed.

I've got to say that this article makes me wonder how good a businessman Andy Ross has ever been. He may know and love books, as he surely does, but all I can say about his business acumen is, "Huh?"
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  #537  
Old Posted Sep 10, 2006, 3:37 AM
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Quote:
Originally Posted by dimondpark
Back in 2000, I wanted to get my watch(Tag Heuer) repaired and so I went to Shreve and Co. The salesman said they dont carry that brand(suggesting that it was beneath them-hahaha)
Right next door in a non-descript Class C office building on Post are a number of very skilled watch repairmen including one of SF's few (maybe the only) factory-certified Rolex repairman. I made the horrible error of not tightening the stem of my Shreve Rolex before stepping into the shower and after changing the date (it was a 30-day month). An hour or two later I noticed with horror some condensation inside the crystal. Took it to the Rolex guy in the building next to Shreve and he made it good as new (for more than the price of many new watches--$700). Needless to say, even though it's supposed to be waterproof to unfathomable depths, I take it off before getting in the shower now.
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  #538  
Old Posted Sep 10, 2006, 4:35 AM
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LOL^
What it cost you to repair your Rolex was slightly more then what my Tag Heuer cost brand new! Why am I not surprised?
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  #539  
Old Posted Sep 12, 2006, 1:59 PM
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Dockers(R) San Francisco Reinvents Apparel Landscape With New 'Four Wearing Occasions' Campaign

Dockers(R) "Four Wearing Occasions" billboard. (PRNewsFoto/Dockers)

SAN FRANCISCO, CA UNITED STATES 09/11/2006

- Leading Men's Apparel Brand Reasserts Leadership Position by Providing
Simple Solution to Getting Dressed -

SAN FRANCISCO, Sept. 12 /PRNewswire/ -- Dockers(R) San Francisco, the
nation's leading brand of men's casual wear, today announced the launch of
its newest marketing campaign, "Dockers(R) Four Wearing Occasions." The
campaign, an integrated, 360-degree messaging platform anchored around four
key wearing occasions for men -- work, weekend, dress and golf -- builds on
the brand's San Francisco identity and is an integral part of the business
growth strategy led by John Goodman, president, Dockers(R) brand, U.S. The
campaign provides a new perspective for men on how to dress for all of
life's activities, driven by the perfect pant for each occasion. Produced
by Foote, Cone and Belding, San Francisco, the "Four Wearing Occasions"
campaign includes TV, print, outdoor, online advertising and PR activity.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060912/LATU077 )
"Dockers(R) has redefined how guys dress over the past 20 years -- by
offering an alternative to jeans and dress pants, by introducing a new way
to dress for work, and by providing performance innovation in everyday
clothing," said John Goodman. "Now, with our 'Four Wearing Occasions'
message, we're providing men with a simple approach to getting dressed for
all the activities that make up their lives." Goodman continued,
"Dockers(R) is taking the complexity and stress out of getting dressed."
The campaign supports the brand's new focus on occasion-based product
design. Under the leadership of Jim Tibbs, senior vice-president of design
and merchandising, the updated look of Dockers(R) fall 2006 collection
boasts enhanced styling details and updated product offerings tailored
specifically for each occasion. Dress pants, including the Never-Iron(TM)
Washable Wool Pant, will be coupled with dress shirts, ties, belts and
sport coats. Fusing style with functionality, the Never-Iron(TM) Washable
Wool Pant is a 100-percent wool dress pant that does not require
dry-cleaning. Casual Weekend attire, including the Iconic Khaki, will
feature 100-percent cotton, washed-down pants, comfortable knits and shirts
in a range of seasonal colors. The Golf and Work lines feature
industry-leading product innovations including the Never-Iron(TM) Cotton
Khaki and the Performance Golf Pant with Individual Fit(R) Waistband, All
Motion Comfort(TM) fabric and Cool Effects(R).
"Men today are more style-conscious than ever, but they need help
updating their wardrobe and are strapped for time to shop," said Tibbs.
"The Dockers(R) brand is responding to that need by offering new styles,
fabrics and products for all of his key occasions."
Television Commercial
Starting in September, Dockers(R) brings the new campaign to life
through a highly visual and entertaining 30-second TV commercial, entitled
"Continuous Life," that celebrates the four key occasions of the Dockers(R)
male consumer. The spot follows the Dockers(R) hero moving cleverly through
match-cut transitions, from Work to Weekend to Dress to Golf. As the hero
transitions from each scene, he interacts with the people and places
relevant to each occasion. Layered over the action is a new branding device
that identifies Work, Weekend, Dress and Golf as the related scenes are
displayed. Tight camera angles are used to focus on product texture and
details. The commercial will run on cable entertainment, late-night and NFL
programming and also will appear during primetime network shows, "Deal or
No Deal," "ER," "Prison Break," "My Name is Earl," "House," and the season
premiere of "Lost."
Print Advertising
A complementary print campaign launches in December in key men's
lifestyle publications including Esquire, GQ and Men's Health. The "Four
Wearing Occasions" creative features a series of spreads and four-page
inserts that showcase a different product for each occasion, highlighting
the design details and fabrications with tight photography and cropping.
Outdoor Advertising
The Dockers(R) brand will kick off the fall 2006 season in September
with a break-through outdoor campaign in San Francisco and Chicago, a first
for the brand in nearly 10 years. Product imagery from print will be mixed
with additional product and portrait shots for a more robust wearing
occasion message. The occasions will be repeated across all elements
leveraging the branding device from TV and print. Outdoor elements include
transit, billboards, news racks, and a complete "station domination" during
the month of October at the San Francisco Montgomery Street BART station.
Online Advertising
The wearing occasions message will be continued online with a robust
Dockers.com Web site and Internet advertising campaign. Visitors to
Dockers.com will be able to search by occasion for product offerings and
outfit recommendations. Online advertising will coincide with television
and print activity supporting the holiday shopping season.
In-Store Marketing
Eye-catching in-store graphics distinctly communicate the four wearing
occasions with a sophisticated undertone. The store environment also aligns
with the four occasions message, grouping product by occasion in order to
make the shopping experience easier. Unique on-floor merchandising and
packaging will help ease the consumer shopping experience and bring the
brand's wearing occasion platform to life.
"As the leading men's apparel brand, guys trust Dockers(R) to guide
them on how to dress for any occasion," said Brian Bacino, creative
director, Foote, Cone & Belding. "In all of the 'Dockers(R) Four Wearing
Occasions' creative executions, consumers will see Work, Weekend, Dress and
Golf communicated jointly as one message in order to consistently reinforce
this new approach to dressing."
Television Creative Credits:
Spot Title: "Continuous Life"
Creative Director: Brian Bacino, FCB San Francisco
Art Director: Tim Bremner and Anne Johnson, FCB San Francisco
Copywriter: Brian Bacino, FCB San Francisco
Agency Producer: Cathy Carolan, FCB San Francisco
Production Company: Little Minx at RSA
Director: Malik Sayeed
Music performed by Sugar "Chile" Robinson

About Dockers(R) San Francisco
Dockers(R) is the leading brand of comfortable and stylish casual wear
and continues to expand product offerings to provide men and women with
clothes for a versatile, on-the-go lifestyle. Dockers(R) khakis were first
introduced in 1986 as the casual alternative to jeans and dress pants. The
line has since expanded from men's casual pants to a lifestyle resource
offering a full range of head-to-toe products for men and women. For
information on Dockers(R) products call 1-800-DOCKERS or visit
http://www.Dockers.com
About Foote, Cone & Belding
The Foote, Cone & Belding (FCB) Worldwide network, a business unit of
the Interpublic Group of Companies (NYSE: IPG), is one of the world's
largest marketing communications networks with offices in 110 countries.
FCB employs a genuine commitment to complete engagement with client and
consumer.
Contacts: Anita Mellon Amy Hamaoui
PainePR PainePR
949.809.6776 949.809.6778
[email protected] [email protected]


SOURCE Dockers

--------------------------------------------------------------------------------

Related links:

http://www.Dockers.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060912/LATU077
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN8 PRN Photo Desk, [email protected]
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  #540  
Old Posted Sep 12, 2006, 4:46 PM
sf_eddo's Avatar
sf_eddo sf_eddo is offline
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Join Date: Sep 2005
Location: Hayes Valley, San Francisco
Posts: 2,125
Ok - golf?!

Methinks they're not quite advertising to a younger crowd....
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