Quote:
Originally Posted by nwalbert
Although I think the idea of an IKEA in SJ is far fetched, I am not sure that Halifax is THAT far fetched. Clearly it is not something that is going to happen in the next few years but IKEA will need to find a method to continue to increase their market share and find a way to enter these mid-sized markets. There was a time when a Wal-Mart in NB seemed unrealistic. If today IKEA looks for markets of 500,000 and Halifax is halfway there now, its that much of a stretch to see them adapt their strategy to make this work in the future.
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I agree, the idea of an IKEA in Halifax is not absolutely outside the realm of possibility.
- Halifax has a metro pop. of 400,000. This is still well short of a million but if IKEA were to try and test market a store for a medium sized city, Halifax would be a good choice.
- Halifax has a young, well educated, urban and urbane population which fits IKEA's demographics very well.
- Halifax has a history with IKEA. Their first store in North America was in Halifax. It did very well. The city was very upset when IKEA pulled out, citing that the market was "too small". The Halifax IKEA in fact was profitable. This history may count for something.
I'm a Moncton booster all the way, but I firmly believe that IKEA belongs in Halifax and not Moncton. I get just as upset as everyone else when the T&T every few months pulls a stunt like phoning up the President of IKEA Canada and asking when they're going to open their Moncton store........it's not going to happen!!