Pent-up demand fires up Main Street condo sales
By Meredith MacLeod
About one-quarter of the condo units rising out of the former federal building at Main and Caroline streets are already sold.
And that's after a single VIP event this week. About 1,500 people have registered for pre-sales, which open Saturday. General sales open May 10.
Dubbed 150 Main West, prices range from about $250,000 to $400,000. The smallest units are one-bedrooms of 577 square feet and the largest are two bedrooms plus den at 1,734 square feet.
There are 150 units in the first phase of construction.
The $50-million project is part of a $200-million investment in the area bounded by Bay and Hess and King and Main by developer Darko Vranich's Vrancor Group. The company has recently finished two hotels in the district — Staybridges Suite and a Hilton Homewood Suites.
The sales centre is not in the development itself but in the nearby Staybridges Suites at 20 Caroline South. The centre features "vignettes" that depict the optional finishes.
"I was really impressed by the sales centre. It was exceptional," said Glen Norton, the city's manager of urban renewal. "I think it's a good indicator of what the units will be like."
He said he stayed at the VIP event for about an hour and a half and witnessed about 10 final and conditional sales, including a couple of penthouse units.
"I think it's clear there is a lot of pent-up demand for this kind of development. It comes from people moving from Toronto but it's also residents of the city who really want to live downtown."
Amenities include private rooftop terraces, an outdoor courtyard, a pool, fitness centre and party room.
Vrancor is targeting early spring 2015 for occupancy, said Olga Katsaros, executive assistant to Darko Vranich and the lead of the project's sales team.
It's expected once occupancy begins in the first phase, the next phase of the project will begin, which is an additional 200-plus units in an adjacent $70-million tower.
Katsaros said the level of early sales has exceeded expectations and the company expects to sell out quickly.
The project had been mired in controversy when plans to demolish the 60-year-old seven-storey brick and stone building that features eight stone friezes by renowned Hamilton sculptor Elizabeth Holbrook raised a firestorm of opposition.
But Vranich ultimately decided to retain the western part of the building and build five storeys of glass-wrapped condos on top.
Vranich bought the building in 2004. Vrancor, based in Hamilton, employs 845 people and operates 13 hotels, along with a property development division.
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