Bayfest has been named Alabama's "Event of the Year" by the Alabama Tourism Board.
http://www.al.com/news/press-register/metro.ssf?/base/news/1251450908136610.xml&coll=3
"In announcing the honor, the Tourism Department indicated that the choice was based largely on BayFest's economic impact, which is estimated at more than $185 million over the course of 15 years.
Criteria for Event of the Year include 'outstanding performance, outstanding economic impact statistics, quality and effectiveness of marketing efforts, additions and/or improvements designed to increase appeal to tourists, increased attendance and the enhancement of local, regional or state image as a tourist destination,' according to the department."
The Pres. of Gulf Shores' Compass Marketing will also be awarded the Governor's Tourism Award.
For the organizers of Bayfest. Way to go!