Posted Jul 14, 2026, 3:05 PM
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Moderator
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Join Date: Jan 2009
Location: Austin, TX / Portland,OR / Chicago, IL
Posts: 14,535
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Quote:
Originally Posted by BrBlu
Given that this is the “influencer” building I would bet management strives to keep the plants alive
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Austin’s First Influencer Building Advertises Luxury Living. The Reality Is Much Filthier.
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They came for the red-light therapy room and the yoga studio overlooking downtown Austin’s Lady Bird Lake. They came for the in-house pilates, the concierge, the cold plunges, the swanky lounges and coworking spaces, and the first floor coffee shop that sells $14 bottles of organic juice.
They came to rub shoulders with TikTok-famous fitness influencers, finance bros, and University of Texas football players living large on the kind of name, image, and likeness (NIL) money that turns nineteen-year-olds into millionaires. But mostly, they came for the bragging rights, the chance to proclaim residence inside Austin’s first influencer building, a glassy, 48-story sky palace that provides significant rental discounts to influencers in exchange for social media promotion. Paseo—which opened in November—is not merely a residential building on Rainey Street, surrounded by bars and drunken bachelorette parties, with a $45,000-a-month penthouse on top. It’s also a branded experience, with its own hashtags and a steady stream of lifestyle videos from influencers who live there—one of whom recently went viral on X for touting his “sober Saturday”—as well as many of their followers who aspire to move in. As the building’s website puts it: “This is where life flows your way.”
But at the luxury building’s eleventh-floor indoor dog park, the only thing flowing in recent months has been an excrement-laced stream of urine, one that has become a sanitation nightmare and a social media fiasco. The foul-smelling river begins beneath a turfed dog area covered in feces and poop bags before making its way into the parking garage and eventually an elevator bank, where it forms a slippery mustard-colored pool that, residents say, poses a danger to humans and dogs alike. To make matters worse, the dog park lacked barriers separating animals from vehicles driving through the garage (barriers are currently being built). The park is also set against a concrete wall with openings more than a hundred feet off the ground. In a building nearly devoid of children but packed full of dogs (Paseo allows two pets per unit), it isn’t hard to imagine an exuberant pup jumping to its death while its owner watches in horror.
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