HSIA Update
October 26, 2011
In this issue…
1. Airport Hotel Announcement
2. New Starbucks Now Open – Two Other New Concessions Coming Soon
3. Metro Transit Buses to Feature Airport Promotion
1. Airport Hotel Announcement
The following announcement was issued by Groupe Germain Hospitality today regarding construction of a hotel at Halifax Stanfield International Airport.
Groupe Germain Hospitality and Halifax International Airport Authority to Construct Atlantic Canada's First ALT Hotel
$27 million investment provides air travellers with onsite boutique-style hotel
Early in 2013, travellers flying in and out of Halifax Stanfield International Airport (HSIA) will have the opportunity to stay in a new boutique-style hotel that will offer a type of accommodation not available anywhere else in the Maritimes. ALT Hotels, a banner of Groupe Germain Hospitality, feature a concept that offers chic design and atmosphere at an affordable price.
Construction will get underway this fall, and
the new Halifax ALT Hotel is scheduled to open early in 2013.
"We've been looking to make inroads into the dynamic Halifax market for some time now, and our agreement with Halifax International Airport Authority allows us to move ahead with this project," said Christiane Germain. "We're enthusiastic about the idea of opening an ALT Hotel in the Maritimes. This type of hotel meets a growing demand among travellers who seek quality accommodation, outstanding design and comfort at an accessible price," she added.
"As Atlantic Canada's gateway to the world, we are pleased to be partnering with Groupe Germain Hospitality, one of Canada's most innovative hoteliers, to add world-class accommodations to the list of service offerings at Halifax Stanfield International Airport," said Tom Ruth, president and CEO of Halifax International Airport Authority. "The addition of ALT Hotel is part of our ongoing investment in superior service to our passengers."
The hotel will be convenient for both business travellers and tourists, thanks to an
enclosed pedestrian walkway connecting the airport to the hotel. Comprising
169 rooms and a restaurant, it represents a $27 million investment.
"The type of hotel we're building here in Halifax reflects a major trend in accommodation, especially in Europe and Asia, offering design, atmosphere and décor at the best possible price. It's a bold concept that makes a strong impression and is not hampered by gratuitous detail," explained Christiane Germain from Groupe Germain.
"Our research revealed clearly that this type of accommodation is lacking in Canada's hotel sector," said Christiane Germain. "The room rates are the same throughout the year. Guests will enjoy quick and easy check-in when they arrive, a unique atmosphere, an eclectic lounge that appeals to a hip clientele, and a comfortable room with desk area equipped with all the technologies sought after by today's traveller. They will also have a spa-style bathroom and products adapted to their needs, such as breakfast to go when they check out, along with a restaurant on site. No other hotel in this category offers as much for the same price," she concluded.
In addition to families that take advantage of attractive weekend packages, ALT Hotels, which offer a non-smoking environment, also target business travellers and conventioneers. In order to meet the needs of this clientele, the Hotel has more than 10,000 square feet allocated for business meetings and gatherings.
For more information, visit
www.groupegermain.com/en.
2. New Starbucks Now Open – Two Other New Concessions Coming Soon
The new Starbucks – located in the domestic arrivals area – is now open. This is a second location for Starbucks at Halifax Stanfield. Both outlets are operated by HMS Host.
Two other new concessions are in the works and will open soon. Clearwater Seafood is planning to open a kiosk on the departures level later this month. Passengers will be able to order lobster and seafood, post-security, and Clearwater staff will pack and deliver it ready for travel. And, construction continues on The Chickenburger in the main lobby, with an anticipated operational date in early November.
3. Metro Transit Buses to Feature Airport Promotion
As part of its agreement with Pattison Outdoor Advertising, HIAA has a variety of advertising space available for corporate promotion.
Beginning the first part of November and running for 12 weeks, five metro transit buses will feature the airport and flyhalifax.com logos. The logos will appear on both sides of the buses and will circulate throughout metro on various scheduled bus routes.
HIAA Corporate Communications