Quote:
Originally Posted by wave46
It depends, I guess.
I think there's something to be said for timeless names, whereas changing the name of a place every few years to whatever corporate sponsor du jour erodes the value of that. This is particularly notable in marginal markets where the corporate sponsor changes every few years.
Rogers and Scotiabank also suffer from having multiple different venues in the same country, so unless there's a unique identifier (ex. Scotiabank Saddledome) nobody remembers it. It is Rogers Arena? Rogers Centre? Rogers Place? I mean, I guess I get the corporate ethos behind obliterating names like Skydome, but I still don't like it much.
It also depends on the length of time something was named what it was. Skydome and the ACC were named for 20+ years, whereas the Centre Molson was only that for 6 years.
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Yeah. SkyDome is a "legacy" name that's hard to kill off, and ACC just rolls off the tongue nicely.
The new(ish) Habs' arena never had a legacy name when it was built, and as you say Molson didn't have much time to get entrenched. Getting people to use a new corporate name for the old Forum, though, would have been next to impossible.
And I just checked and Wrigley Field is named for the founder of the chewing gum company, and not really the company or the product specifically.