NEW YORK | Prada Tower (720 5th Ave)| FT | FLOORS

[ChiND]

Since Related has committed to an office tower at 625 Madison, I hope that this residential tower will be truly magnificent.

Other than 36 CPS, this is the best residential site that’s currently under consideration, as the park views will be eternally preserved. The views of 41 W 57th can be eclipsed by 36 CPS, unless the two developers coordinate like Extell and Vornado did. Also, Soloviev seems obsessed with preserving the view at 9 W 57th, and it’s not clear what he’s even doing at 10 W 57th.

[NYguy]

https://nypost.com/2026/01/22/lifestyle/nyc-retailers-create-new-tourist-destinations/

By Lois Weiss
Published Jan. 22, 2026

Gary Barnett’s 74-story tower at 655 Madison Ave. is expected to host a flagship for Chanel. Prada may have to relocate when Related helps it develop another luxury condominium tower on its site at 720-724 Fifth Ave., while LVMH is developing a new 25-story tower to host its 1 E. 57th St. corner store and offices.

Further south, Barnett will construct a now larger, 1.6 million-square-foot office tower at 570 Fifth with an Ikea at its base.

[ChiND]

That’s music to my ears!

[ChiND]

I wonder if the scaffolding at the Prada site is for demolition. Perhaps, they’ve already found another site.

[NYguy]

^ They haven't filed anything yet, just some minor interior work.



JANUARY 30, 2026

[ChiND]

I didn’t see any demo permits either, but why would they cover the whole building in scaffolding, particularly when they stated that it will be demolished.

[NYguy]

Originally Posted by ChiND

I didn’t see any demo permits either, but why would they cover the whole building in scaffolding, particularly when they stated that it will be demolished.

Just because they haven't filed anything yet doesn't mean they can't file in the future.

[ChiND]

Originally Posted by NYguy

Just because they haven't filed anything yet doesn't mean they can't file in the future.

I agree. I think that they’re preparing for demo.

[ChiND]

I can’t open this article, but it apparently references the Prada tower.

https://www.crainsnewyork.com/real-estate/van-cleef-arpels-confirmed-buyer-690-madison-ave

[The New York Lion]

Originally Posted by ChiND

I can’t open this article, but it apparently references the Prada tower.

Any link?

[ChiND]

Originally Posted by The New York Lion

Any link?

Hi, Lion. I added it to my initial post.

[NYguy]

https://www.instagram.com/p/DV1behFFBML/?img_index=5

Prada presents the facade of its Fifth Avenue building in New York City.

The meticulously detailed design, constructed from standard commercial pipe scaffolding elements, reflects the brand’s long-standing interest in dualities: industrial and refined, functional and decorative, familiar and uncanny.

A double-layer, semi-transparent scrim wrapper creates a moiré effect that constantly shifts with changing light, weather, and viewing angle. As the sky darkens, a lighting grid aligned with the scaffold seems to dissolve the outer layer, gradually revealing the structural framework beneath.

[NYguy]

https://www.dezeen.com/2026/03/16/prada-new-york-store-facade-mesh-scaffolding-green/

Prada plays on typical New York scaffolding with mesh-wrapped installation





Ellen Eberhardt
16 March 2026

Fashion brand Prada has worked with local design studio 2x4 to cover a New York City store in functional seafoam-green scaffolding designed to shift visually with changing light and weather.

The temporary installation covers the brand's 5th Avenue shop and is made of a scaffolding structure covered in semi-transparent scrim paper that creates a moiré, or rippling, effect.

The structure, which encircles the two exposed facades of the store, is made of standard commercial pipe scaffolding elements, which are lined with lighting and painted Prada Green.

Lightweight, fibre-based scrim paper, sometimes used in theatre backdrops, was double-layered and was printed with different coloured patterns to create the moiré effect.

As the light changes, or passerby grow closer or further from the structure, the transparency shifts, sometimes appearing monolithic and solid, and sometimes revealing the structure underneath.

According to spatial design studio 2x4, long-time collaborators of Prada, the project was an opportunity to showcase the brand as the store undergoes renovations.

"Rather than hiding construction and maintenance, we leverage them as an opportunity to express Prada's unique aesthetic heritage," said the studio in an Instagram post.

"Through colour, pattern, and moiré, the scaffold becomes an extension of the brand language rather than a screen; a branding of and in the structure of the city."

According to Prada, there is no end date set for the installation, as details of the extent of renovations have not been released.


Last year, the city passed several bills aimed at shortening the duration of scaffolding installation, while it also selected the finalists for a long-running initiative that called for the redesign of the structures.

Louis Vuitton also used renovations on its flagship store as a moment for installation by wrapping the building in an opaque facade that resembles a huge stack of luggage.

More on that here...

https://2x4.org/work/prada-facade/