https://www.6sqft.com/midtown-south-office-tower-become-studio-apartments-under-rezoning/
Midtown office tower to become 107 studio apartments, first major conversion under rezoning
By Devin Gannon
October 8, 2025
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An underutilized Midtown office building is set to become over 100 studio apartments in its next life. Infinite Global Real Estate and Buttonwood Development, in partnership with 400 Capital Management, have acquired 29 West 35th Street, with plans to turn the 12-story tower into a rental building. The project marks the first major office-to-residential conversion in the neighborhood following the Midtown South rezoning, approved by the City Council this summer.
The developers plan to turn the century-old building into 107 studio apartments, with 27 designated affordable via the 467-m tax abatement program. The affordable apartments will be priced at $1,701/month, with market-rate units closer to $4,000/month, according to Bloomberg.
The units will measure between 400 and 575 square feet and include ceilings of 11 to 14 feet, designer kitchens, and in-unit washer/dryers. A majority of the units will include flexible spaces, like home offices, alcoves, or bonus rooms, to address “the evolving needs of remote work and modern living.”
Amenities will include a rooftop space with views of the Empire State Building, an outdoor movie screen, a doorman, a pet wash station, and storage.
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The project will repurpose the existing building, which has been mostly vacant. The bar Liberty NYC currently operates on the ground level. Colliers, led by Zach Redding, Dylan Kane, and Matt Mastrocola of the New York Capital Markets group, arranged the sale.
“New York City is home to some of the world’s most beautiful and iconic structures, many of which have outlived their original commercial purpose but possess incredible architectural character that deserves preservation,” Marty Burger, founder and CEO of Infinite Global Real Estate Partners, said.
“Rather than tearing these buildings down, we have an incredible opportunity to breathe new life into them as homes for New Yorkers.”
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“Work patterns have shifted, and proximity to the office is now a top priority for Manhattan residents,” Heiberger said. “They seek efficiency, the ability to walk to work, to enjoy amazing restaurants, and to live in thoughtfully designed spaces. We’re delivering on that vision with 29 West 35th Street, where true live-work lifestyle isn’t a luxury but a priority.”
In August, the City Council voted to approve the Midtown South Mixed-Use Plan (MSMX), which covers about 42 blocks between West 23rd Street and West 40th Street, and between 5th Avenue and 8th Avenue. Updating the zoning rules allows for new housing to be built in the area, which has largely been limited to commercial space. Officials estimate 9,500 new apartments could be built in the neighborhood.
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https://nypost.com/2025/10/08/business/c...rime-office-space-turns-into-apartments/
Conversion mania grips Manhattan as more prime office space turns into apartments
By Steve Cuozzo
Oct. 8, 2025
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Last year saw twice as much Manhattan office space start to be converted into apartments as the year before – a boom that’s poised to change the chemistry of Midtown neighborhoods historically dominated by office towers, hotels and entertainment venues.
Among them: at least four buildings on Third Avenue in the East 40s and 50s and 135 E. 57th St. at Lexington Avenue, once a symbol of the late-1980s office-development craze. The conversions will bring 24/7 energy and domestic warmth to blocks that are typically quiet after dark.
On the other hand, RXR’s conversion of 5 Times Square into 1,250 apartments — which was one of the quartet of West 42nd Street towers that proclaimed a new era for the “Crossroads of the World” — might have a calming effect on the frenetic street scene around it.
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The transformations address two simultaneous crises — the city’s well-known rental housing shortage and the galloping obsolescence of many older office buildings.
Cushman senior research manager Reed Hatcher told the Commercial Observer that “policy support” was helping to accelerate conversions — namely, rezonings by the city to make conversions possible where they weren’t previously allowed, along with state-approved tax incentives to sweeten the deals for developers.
The rezoning of Midtown South, passed last summer, quickly brought results. A partnership just bought 12-story 29 W. 35th St. with plans to create 100 studio apartments.
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Conversion mania contributed to a drop in Manhattan’s office inventory from 466.1 million square feet in the second quarter of this year to 449.4 million square feet in the third quarter, according to Savills.
Most conversions before 2020 were in Lower Manhattan, especially in older buildings in the Wall Street area. The phenomenon continued recently at 25 Water St., where tenants are moving into 1,230 rental units.
Now the wave is swamping Midtown, including the former Pfizer headquarters at Third Avenue and East 42nd Street. The project by MetroLoft Developers and David Werner Real Estate Investors will yield 1,602 new rental homes — the largest such project in the US. As The Post reported, it will boast 100,000 square feet in tenant amenities including a rooftop pool.
SL Green is carving over 600 rental units out of 750 Third Ave., where 13 floors are being chopped out on one side to create a winter garden. Meanwhile, Vanbarton group just nailed down a $300 million loan from Brookfield to purchase the vacant office building at 6 E. 43rd St. near Grand Central Terminal and convert it to 441 rental units.
Buildings Department filings showed that nearby, Rudin plans major East Side conversions at 845 Third Ave. and 355 Lexington Ave.
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NEW YORK is Back!
“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
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