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Originally Posted by flar
We all know Hamilton has a perception problem, the city has all kinds of negative associations. We also have the problem of low national profile and non-existent international profile. I wonder if anyone here knows anything about public relations and media and what could realistically be done to improve the Hamilton "brand?"
We have stores like MEC and others shun downtown in favour of suburban locations. The NHL won't touch Hamilton and it's becoming clear they simply don't want to be associated with the city. No major company headquarters ever consider locating in Hamilton. We don't even have hotels. All levels of government seem to ignore the city--it's rare that anything is ever put in Hamilton (CANMET lab being the only thing I can think of). We only have one TV station, CBC doesn't even have a presence here, and the national media rarely reports anything out of Hamilton.
Hamilton exists in a black hole. What can be done?
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Flar,
I think that this is a great topic. The one thing that really sticks out for me that would be a really big surprise for people outside of Hamilton would be the way in which we are surrounded by nature. We have all these great trails like Bruce and Chedoke Rail trail, we have some great things also happening with our waterfront, and we have over 100 waterfalls along the Niagara Escarpment and we need to do a much better job of getting the word out to the world.
One of the best ways that I think we can show all this to the world would be to do what some cities from around the world have done and that is to place web cams in strategic locations in our town that you would like to promote. Places like our Parks, Cootes Paradise, hiking trails, waterfalls, waterfront, and the view that we get of our city from atop the mountain.
I know that there are people in Toronto that are fed up with that concrete jungle they have there and if they knew that just down the road here in Hamilton are all these natural wonders they would be amazed I think to the point of wanting to move the family here as well as their business and or company. So web cams are the way to go I think and once you have the web site set-up we start to target cities and towns all over the province, maybe we target the GTA first and post-up the URL of this web site with the web cams on a number of their billboards in some form of a marketing bitz. We have the technology here with us so lets do something with it!