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Posted May 24, 2011, 12:04 PM
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Registered User
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Join Date: Mar 2008
Location: Halifax
Posts: 4,640
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Quote:
Empire Theatres to Add Three New IMAX Digital Theatres
By Canada NewsWire | May 18, 2011
http://www.canadianbusiness.com/arti...gital-theatres
IMAX to have 22 commercial theatres operating in Canada by November
HALIFAX and TORONTO, May 18 /CNW/ - Empire Theatres, a Canada-wide film exhibition company with 50 theatres, and IMAX Corp. (NYSE: IMAX) (TSX: IMAX) announced today that Empire Theatres will be adding three new IMAX digital theatres to its network this year.
In addition to an existing location in Halifax, NS, the following theatres in the Empire Theatres network have been chosen to deliver The IMAX Experience®:
Empire Theatres Country Hills, Calgary, AB
Empire Theatres Kitchener, Kitchener, ON
Empire Theatres Avalon Mall, St. John's, NL
The Empire Theatres Bayers Lake, Halifax, NS IMAX screen will be converted from film to digital projection to allow for a greater range of IMAX blockbuster hits to be shown.
"We are excited to partner once again with IMAX Corporation to bring The IMAX Experience® to our theatres in these markets," says Dean Leland, Vice President, Studio & Media Relations, Empire Theatres. "IMAX delivers premium viewing experiences in both digital and 3D that our guests are looking for."
IMAX offers cutting-edge digital 2D and 3D picture and sound technologies that deliver a superior movie-going experience on a larger screen with crystal-clear images and enhanced sound. IMAX theatres deliver the world's best cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology, creating an immersive experience that will make guests feel like they are a part of the movie.
"Today's announcement highlights our commitment to expanding in the Canadian market, and to continuing our successful work with key partners like Empire Theatres," said IMAX CEO Richard L. Gelfond. "With these three new systems, we are scheduled to have 22 commercial theatres operating in Canada by November, more than double the size of our Canadian commercial theatre network as of November 2010."
The Empire Theatres Country Hills, AB, Empire Theatres Kitchener, ON and Empire Theatres Bayers Lake, NS locations will be open for Harry Potter and the Deathly Hallows: Part 2: An IMAX 3D Experience on July 15, 2011. The Empire Theatres Avalon Mall, NL location will be open in September 2011.
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Quote:
Empire Theatres to bring Empire Extra to Five Additional Locations
Empire Extra is Empire Theatres' very own revolutionary digital cinema experience
http://www.newswire.ca/en/releases/a.../16/c4747.html
HALIFAX, May 16 /CNW/ - Empire Theatres, a Canada-wide film exhibition company, will be introducing Empire Extra, a revolutionary new digital cinema experience, to five additional locations this year.
Empire Extra provides guests with a heightened sensory experience in a special auditorium custom-designed to offer dynamic sound, screen and seat quality. Empire Extra boasts a proprietary custom-designed multi-channel sound system for the ultimate audio experience; stunning digital presentation on a massive, wall to wall wrap-around screen; and reserved seating in comfy, high back rockers.
Empire Extra was first introduced to the new Empire Theatres Waterloo complex in Waterloo, ON which opened in November 2010. Due to its success and positive guest feedback, it will now be introduced to the following locations over the next few months:
Empire Theatres Dartmouth Crossing, Dartmouth, NS
Empire Theatres Empress Walk, Toronto, ON
Empire Theatres MacLeod Trail, Calgary, AB
Empire Theatres Crystal Palace, Dieppe, NB
Empire Theatres Orleans, Orleans, ON
"Empire Extra has been a hit with guests in our Waterloo, ON location. They love the outstanding movie-going experience so we have decided to introduce it to a few other locations in time for summer," says Dean Leland, Vice President - Studio Relations & Media, Empire Theatres.
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All good news!
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