I always thought Windsor's marketing should either be:
"Canada's Sin City"
(that label when Detroit held the Superbowl gave the City so much free marketing)
or
"The safe part of Detroit"
****
Seriously as a Torontonian, whose been to Windsor before, my impression was of a very good community, but that didn't have a clear sense of what it wanted to be.
I think being next to Detroit, a City where many don't feel safe during the day, never mind after dark.....
It really is obvious (to me) that Windsor should be Detroit's safe, playground.
Family friendly waterfront parks, a downtown Cinema, etc.
Then nightime, the drinking destination for American college kids; the club district, the casino, the romantic date hotspot, fine dining + a riverfront walk (in safety)
But the community would have to want that, and convince the province to support both the marketing and some of the relevant investments.
Action Plan:
-Drop legal drinking age to 18 (same as Quebec and Manitoba)
-Last Call to 3am
-Attract major downtown Cinema
-Get more Detroiters Passports (run commericals to promote it, and have the Cdn gov't wave pay the fee for a limited time)
- Get VIA to start at least one of its daily train runs in Detroit (ridiculous to need VIA to cross the border, but would be seen as much upscale than a bus and better alternative to long waits at the bridge/tunnel.
- Get a top hotel chain to make Windsor the home of their Detroit-area hotel.
Just a thought....