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Originally Posted by We vs us
I agree with this. You can find HQ2 criteria in a lot of places in the US, IMHO. And no doubt, Amazon would have the pick of any of them.
HQ2's location is going to be more about a statement of self and purpose than anything else related to incentives or margins on data points. In the end, Amazon doesn't give two hoots about who has more outbound or international flights, so long as it's within an acceptable range. Same for numbers of high tech graduates, or public transit lift. Or cost of living, or etc. These are just numbers. HQ2 is all about how Amazon views itself now and projects how it wants to be in the future. The city it chooses has to match whatever they decide that brand will be inevitably be.
This is why Austin -- aside from all the data point wrangling -- is still one of their top choices. The Austin brand is exceptionally strong. Like, exceptionally. This is in addition to meeting -- broadly -- all of their criteria. It's another reason why I think cities like Dallas continue to be a longshot, because selecting Dallas doesn't actually say anything about Amazon's future or past, or really anything at all. It'd be just another cost control measure.
And to be honest, this is why I secretly don't give Atlanta much of a chance. Atlanta is the choice of pundits and consultants who are crunching raw numbers from wikipedia and putting them in columns to compare. There's not a lot of sexiness to it, and there's no real sense of place-putting. Until I hear differently, I think that's what HQ2 will be about, rather than whatever numbers work best.
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I like to look at Amazon HQ2 threads on different city forums and don't post as I think it's wrong and tasteless and I shouldn't argue why certain cities shouldn't win it on another cities' HQ2 thread, but the bolded part struck me a bit.
I understand what you mean, but I think if they were going strictly for culture, I fully believe they wouldn't move from Seattle in the first place. Remember, this is a HQ2. Not a HQ. When we think about Amazon, we think about Seattle first. They made their name with Seattle. They are creating a second headquarters because the numbers don't work out in their favor if they continued to expand in Seattle.
So yes, I believe this HQ2 move is more about the numbers than about culture or perception of sexiness or trendiness else they wouldn't move from Seattle in the first place since Seattle is one of the trendiest cities in the states these days.
So for example, if we were strictly going based off the number crunching and Dallas' final total score averaged a 83 and Austin's averaged a 68 before accounting for culture or trendiness, then Dallas would win the HQ2 over Austin, but if the final total score was 79 for Dallas and 76 for Austin, then Austin would win it because culture and trendiness would tip the scales ever so slightly in it's favor.
I'm not going to argue with Austin posters in this thread about why Austin shouldn't win it or why my city should as again, I think it's tasteless and rather classless to do that, but my point is that the numbers matter more than you think. The numbers is why they are making this move in the first place. Just my personal opinion though.