NEW YORK | 3 Hudson Blvd (The Girasole) | 987 FT | 56 FLOORS | ON HOLD

[-Filipe-]

wow love this building, i wish they would build something nice like this that would be taller then the esb... if you say, well there building 432 park avenue thats taller..i dont like buildings like that..i like buildings that stand out

[uaarkson]

432 Park will stand out more than any other tower in midtown. It's too tall and strikingly thin not to.

As for this tower, I think it will synergize with the Hudson Yards particularly well.

[Guiltyspark]

Originally Posted by uaarkson

432 Park will stand out more than any other tower in midtown. It's too tall and strikingly thin not to.

As for this tower, I think it will synergize with the Hudson Yards particularly well.

He meant stand out in a good way, because of striking, beautiful or unique architectural design. Not simply because the are a massively tall box that a 3rd grader would design.

[ThatOneGuy]

^^ I really like it, but then again, I'm a minimalist. Almost any box is elegant and stunning to me.
Hope this Girasole building can do the same.

[NYguy]

http://www.globest.com/news/12_521/newyo...sing-Agent-for-3-Hudson-Blvd-328946.html

Avison Young Leasing Agent for 3 Hudson Blvd

January 17, 2013

Avison Young’s hottest new assignment is to lease up the 1.7 million square-foot trophy building at the smoking Hudson Yards area here. Potential tenants would be best to keep 3 Hudson Blvd. in mind, as the Moinian Group has appointed the firm as the exclusive leasing agent of the property.

AY principal and tri-state president Arthur Mirante was unable to comment on the assignment at press time. Be sure to check back later this week on GlobeSt.com for further details.

For those outside of New York City or unfamiliar with the area, 3 Hudson Blvd. will become a class A office property, located right across from the Javits Convention Center.

[NYguy]

http://www.nypost.com/p/news/business/re...ky_at_hudson_blvd_1vlWlcVUhWwWkXtdAPt3HI

Lucky ‘7’ at 3 Hudson Blvd.





By LOIS WEISS
January 23, 2013

The skyline in the Hudson Yards area is taking shape — at least on paper.

Here’s the first look at a new rendering for developer Joseph Moinian’s 1.7 million-square-foot tower at 3 Hudson Boulevard, bounded by the new park, the Javits Center and West 34th and 35th streets.

Designed by Dan Kaplan of FXFOWLE, the roughly 1,000 foot-high tower will turn slightly to catch the sunshine as well as views of the Hudson River and public spaces within Hudson Yards. As the Manhattan street grid is slightly off the true north-south axis, Kaplan said the tower will align to the street grid at the base, and then do the twist. “It has a subtle, elegant spin and only rotates the 22 degrees as you go up,” said Kaplan. “It’s enough to give it a distinctive form, but not so much that it contorts the building.”

While the eastern and western ends of the building will change as it rises, the long sides of the structure will stay consistent. “So that is how we were able to marry floor efficiencies with the mechanics,” Kaplan said.

The twist is also “great for tuning the building to solar,” as a unique highlight of the project will be solar-paneled awnings, or “eyebrows,” that will shield the south-side occupants from the sun while generating electricity with photovoltaic cells.

“They are architectural projections, and the revisions to the zoning code anticipate these kinds of devices,” Kaplan explained. “You will start to see more of these.”

The building will also have several roof terraces and a rooftop deck shielded from the winds.

“He’s been a magician in making this design efficient and beautiful and LEED Platinum,” said Arthur Mirante, tri-state president of Avison Young, which is leading the tenant marketing for the Moinian Group.

Because the building features an entrance to the new No. 7 line inside and has the new Hudson Boulevard Park at its eastern foot, Mirante said he is pitching the best site in the “center” of the new West Side. Construction on bedrock can start in 2014, and the building will be ready in 2016 or 2017.

“It’s a great building,” said Moinian at last week’s Real Estate Board of New York banquet.

The base could be designed as either trading or retail, Mirante said, with residential added at the top of the tower should an anchor office tenant not object. Asking rents for the base will start in the $80s per foot and rise from there. “The whole building could be office or mixed use,” said Mirante. “We really have a clean slate, which is really exciting and will allow us to go after the monster tenants.”

We still think the new park, which will run from West 30th to West 42nd streets as well as the boulevard, should be renamed in honor of the mayor who has made the entire area possible.

http://www.fxfowle.com/projects/mixed-use/3-hudson-boulevard.php

[TowerVerre:)]

WOW I love it. The perfect design was made more perfect!

[NYguy]

Originally Posted by NYguy

http://www.nypost.com/p/news/business/re...ky_at_hudson_blvd_1vlWlcVUhWwWkXtdAPt3HI

Lucky ‘7’ at 3 Hudson Blvd.




http://www.fxfowle.com/projects/mixed-use/3-hudson-boulevard.php

The design of the building itself hasn't changed, it's just a different rendering.




http://therealdeal.com/blog/2013/01/23/m...r-will-twist-upward-new-renderings-show/

Moinian’s Hudson Yards-area tower will twist upward, new renderings show





Christopher Cameron
January 23, 2013

New renderings are out today of developer Joseph Moinian’s forthcoming 1.7 million-square-foot tower near Hundson Yards, the New York Post reported. The 1,000-foot tower is designed by Dan Kaplan of FXFOWLE and will twist from its base to catch the sunlight. “It has a subtle, elegant spin and only rotates the 22 degrees as you go up,” Kaplan, said. “It’s enough to give it a distinctive form, but not so much that it contorts the building.”

The building, which is located at 3 Hudson Boulevard, between West 34th and 35th streets, will also have several roof terraces and a rooftop deck with shielding from the wind.

[NYguy]

Expectations for this one heat up as we near the opening of the 7 line extension that will connect the west side with the rest of the City.


http://www.costar.com/News/Article/Moinian-Taps-Avison-Young-To-Lease-New-Office-Tower/145040

Moinian Taps Avison Young To Lease New Office Tower
Upstart Canadian Firm Lands Exclusive Office Leasing Listing for 3 Hudson

By CoStar Research
January 23, 2013

The 65-story tower, designed by architecture firm FXFOWLE, will be built at the intersection of West 34th Street and 11th Avenue, directly across from the Javits Convention Center. At more than 1,000 feet tall, 3 Hudson Boulevard will be one of the tallest buildings in New York City when built. Office space on floors nine through 45 of the tower will be column-free, offering 14-foot slab-to-slab ceiling heights. The building's design will feature a curtain wall comprising spectrally selective glass that enhances environmental performance and will be adorned with an array of integrated photovoltaic sunshades, as well as a host of green design features incorporating the latest in energy efficiency and resource-conservation technology.

"3 Hudson Boulevard embodies years of experience and research in creating the state-of-the-art, sustainable skyscraper," said Dan Kaplan, senior partner at FXFOWLE. "Its unique torqued form will cut a distinctive and elegant profile on Manhattan's skyline."

If construction commences as expected in 2014, it would reach completion and accommodate tenants starting in 2016.

As planned, 3 Hudson Boulevard will provide access via an adjacent pavilion to the future 7 Line Extension Subway Station, scheduled to open in 2014. Additionally, the building will be within walking distance of Penn Station and the new Moynihan Station, as well as the Port Authority Bus Terminal.

"3 Hudson Boulevard is a stunning addition to the New York skyline, offering an outstanding location, spectacular views and prime access to what will be one of New York's largest subway stations," said Joseph Moinian, CEO of The Moinian Group. "Dan Kaplan and his team at FXFOWLE have truly outdone themselves, and we believe Avison Young's experienced New York team, led by Arthur J. Mirante, II, will bring the energy and drive necessary to orchestrate a successful leasing program in this quickly emerging office market."

In addition to Mirante, the Avison Young team on the listing assignment includes Michael Gottlieb and Anthony LoPresti. Avison Young Principal Elliot Baum is managing the marketing and creative campaign for the building.

"The site of 3 Hudson Boulevard offers tremendous access to multiple transportation hubs and provides for unobstructed views of the Hudson River to the west, affording office tenants a highly-accessible, best-in-class location," noted Mirante. "The design of the building provides for unique efficiency and flexibility in accommodating the office space needs of tenants in a broad range of industries, including those with significant large-block requirements."

The new building will be completely open on all four sides, with street access on three sides. "A true rarity for this market," noted AV's Gottlieb.

[hunser]

Glad to see they kept the design! Another 1000 footer coming soon...

[NYguy]

As of now, we're looking at a 4-way battel between Related, Brookfield, Extell, and Moinian to get the next big anchor tenant for the West Side.

http://commercialobserver.com/2013/01/avison-young-tapped-as-leasing-agent-to-3-hudson-blvd/

January 24, 2013
By Karsten Strauss

Avison is now in search of an anchor tenant for the building and has already begun contacting potential parties that the firm knows are in the market for office space, Mr. Mirante explained. Though he would not name names, he said that companies talking with Related Companies and Manhattan West landlords are Avison’s first logical targets.

An anchor tenant for a development like 3 Hudson Blvd. would normally have a 500,000 square foot requirement, Mirante explained. That said, it’s also possible that two tenants requiring about 200,000 to 250,000 square feet could fulfill the anchor tenant void, he added.

An anchor tenant would also have a significant influence on what type of retail the buildings first several floors would house, said Mr. Mirante. “We could have a vertical mall in there, we could have a big box user, and we could have theatres.” An anchor’s preference could vary depending on the nature of the tenant’s business. “From our point of view, we should remain very flexible.”

The 65-story tower, designed by architecture firm FXFOWLE, will be situated at the intersection of West 34th Street and 11th Avenue, directly across from the Javits Convention Center, 3 Hudson Boulevard will provide access via an adjacent pavilion to the future 7 Line Extension Subway Station, scheduled to open in 2014. Additionally, the building will be within walking distance of major transportation hubs at Penn Station and the new Moynihan Station, as well as the Port Authority Bus Terminal

Architecturally, the building is planned to reach over 1,000 feet tall, will be one of the tallest buildings in New York City upon completion. The design calls for large windows on all of the tower’s office floors, allowing views of the Hudson River, the High Line and the Hudson Yards district, as well as the Tappan Zee and Verrazano-Narrows bridges from the upper floors. Class A office space on floors nine through 45 of the tower will be column-free, offering 14-foot slab-to-slab ceiling heights.

Each of the building’s terraces will be accented by sky gardens with planted green roofs that contribute to improved storm-water management and reduce heat gain.

[JayPro]

So as I understand it, this will rise directly next to the Coach/Ralph Lauren/Hudson Yards megaproject...would that be accurate?

[yankeesfan1000]

^^

This is where it says, Monian, in the map below, and the Coach Tower is at the bottom of the map where it says, South Office Tower, and there have been rumors Ralph Lauren is considering anchoring the, 'North Office Tower," and the latter two are part of Related's Hudson Yards development. So all of those will be a couple blocks away from one another. The Sherwood Equities building doesn't have a thread I don't think, but the Extell building does, it's being called "One Hudson Yards."

Image is NYGuys, I think.

[RoldanTTLB]

Across the park and north 3 blocks or so from there.

[Onn]

Originally Posted by NYguy

As of now, we're looking at a 4-way battel between Related, Brookfield, Extell, and Moinian to get the next big anchor tenant for the West Side.

So who most likely is next in line after Related, assuming they can offer the best prices? I would say Bookfield because they draw from their current client pool if necessary. Although Extell seems to be very agressive in their marketing and pricing on their other projects around the city, and 3 Hudson Blvd has sky gardens and solar power meaning it could be the dark horse of the bunch. Decisions, Decisions...

[aquablue]

The Javitz hotel site, could that hold a supertall?

[yankeesfan1000]

^

Max FAR for that site is 24, so yeah.

Edit: Source on that is this PDF file from the city, it's a big file be forewarned, but if you scroll to page 5 it shows all the maximum FAR limits by site/block for the Hudson Yards neighborhood.

[NYguy]

Originally Posted by JayPro

So as I understand it, this will rise directly next to the Coach/Ralph Lauren/Hudson Yards megaproject...would that be accurate?

It would rise directly north of Extell's One Hudson Yards (shown above). It will be the NW corner of the so called "4 corners" towers.

Originally Posted by yankeesfan1000

The Sherwood Equities building doesn't have a thread I don't think

There's one here...
http://forum.skyscraperpage.com/showthread.php?t=184944

Originally Posted by aquablue

The Javitz hotel site, could that hold a supertall?

It could, depending on design. Gary Barnett once proposed a 980 ft hotel there.

Originally Posted by Onn

So who most likely is next in line after Related, assuming they can offer the best prices? I would say Bookfield because they draw from their current client pool if necessary. Although Extell seems to be very agressive in their marketing and pricing on their other projects around the city, and 3 Hudson Blvd has sky gardens and solar power meaning it could be the dark horse of the bunch. Decisions, Decisions...

The thing about 3 Hudson is that it is mixed use. Though all of the towers will have some connection to the new station, 3 Hudson and 1 Hudson Yards by Extell are directly situated above the station, which is why construction is pending work there. Barnett has said his foundation is partially built due to the station, I'm not sure about this one.

But they are keeping options open...

http://www.nypost.com/p/news/business/re...ky_at_hudson_blvd_1vlWlcVUhWwWkXtdAPt3HI

The base could be designed as either trading or retail, Mirante said, with residential added at the top of the tower should an anchor office tenant not object. Asking rents for the base will start in the $80s per foot and rise from there. “The whole building could be office or mixed use,” said Mirante. “We really have a clean slate, which is really exciting and will allow us to go after the monster tenants.”

This is already a beast, but I wouldn't mind if they could work out an extra hundred feet or so here.

[NYguy]

http://www.nytimes.com/2013/04/21/realestate/hudson-yards-on-track-at-last.html?pagewanted=all&_r=0

By C. J. HUGHES
April 19, 2013

Condos are also envisioned for 3 Hudson Boulevard, a 72-story office tower by the Moinian Group at 11th Avenue and 34th Street. In an unusual combination for New York (allowed by the area’s zoning), the 150 condos will be under the same roof as offices; an anchor office tenant is still wanting. “I’m keeping this flexible,” said Joseph Moinian, the firm’s chief executive.

[NYguy]

http://therealdeal.com/issues_articles/the-far-side/

Office developers compete for anchor tenants on Manhattan’s western edge
With only a finite number of large potential renters, the fight for office tenants on the West Side is heating up.


May 01, 2013
By Adam Pincus

Only a few times in modern Manhattan history has an entirely new office district sprung up all at once. In the 1930s, there was Rockefeller Center; the 1970s saw the World Trade Center complex; and today, developers are planning nearly 15 million square feet of new office space in the Hudson Yards area in the 30s on the Far West Side. The new projects expected to rise over the next decade include the Related Companies’ North and South towers at Hudson Yards, Extell Development’s One Hudson Yards, Brookfield Office Properties’ Manhattan West and Moinian’s 3 Hudson Boulevard, as well as Sherwood Equities’ 447 10th Avenue and Alloy Development’s 450 Hudson Park Boulevard.

But before starting construction on these new towers, developers must first land an anchor tenant willing to take at least 400,000 square feet of space. With only a finite number of large potential renters, the competition for office tenants is heating up, as some of the city’s top commercial leasing brokers and developers battle each other with slick marketing campaigns and — of course — behind-the-scenes jabs at rival projects.

In 2011, fashion manufacturer Coach signed on to be an anchor tenant of Related’s South Tower. But Coach was already located a few blocks away, in a building directly in the path of Hudson Yards bulldozers. For many of the other big companies whose names are being kicked around as possible anchor tenants, a move to the Far West Side would represent a significant geographic shift from Midtown or Downtown.

There are currently 10 to 20 companies said to be on the hunt for large chunks of Manhattan office space, brokers said. These include media companies Time Warner, Sony, CBS and News Corp.; law firms White & Case and Skadden, Arps, Slate, Meagher & Flom; advertising firm GroupM; financial giant Credit Suisse; and fashion house Ralph Lauren.

Brokers for the new Hudson Yards–area towers are fighting to lure these tenants, but their efforts could be in vain if companies decide to stay in their current locations, or move to existing office towers instead. Despite these challenges, Hudson Yards so far appears to be beating the odds. Last month, Related snagged two more tenants for the South Tower: French cosmetics maker L’Oreal and software firm SAP.

3 Hudson Boulevard
Developer: The Moinian Group

Size: 1.8 million square feet
Expected completion date: 2016

Some consider the Moinian Group’s 3 Hudson Boulevard to be the best-positioned of the Far West Side’s new buildings: It sits on top of the No. 7 subway station and across from the Jacob K. Javits Convention Center.

Another advantage to the FXFOWLE Architects–designed project is that “you are not on a platform, you are on bedrock,” said Arthur Mirante, president of the tristate region for commercial firm Avison Young, which is handling leasing at 3 Hudson Boulevard. He said he also points out to potential tenants that “no water got anywhere near this with [Hurricane] Sandy. [Yet] you are on the Hudson River with water views.”

Like Related did with Coach, Moinian will look for prospective tenants that would want to sell their existing building in exchange for a condo unit at 3 Hudson, Mirante said.

Asking rents in the 1.8 million-square-foot building are currently $85 per square foot, according to Mirante, but ultimately, “We hope to achieve in excess of $100 [per foot] in the tower.”

A challenge facing the project is that while Moinian is well known as a residential developer and an office owner, the firm has limited experience as a ground-up, Class A office tower builder. Moinian’s residential management was criticized in the wake of Hurricane Sandy, and insiders said the company’s access to construction financing is not as strong as other developers’. For that reason, sources expect Moinian to partner with a more-established office landlord to move the project forward, much as it did with SL Green Realty at 3 Columbus Circle.

In response to those criticisms, a spokesperson for Moinian said the company has three decades of development experience and strong relationships with lenders, and issued the following statement: “The Moinian Group is looking forward to breaking ground on 3 Hudson Boulevard and efficiently delivering this elegant office tower to Manhattan’s new West Side.”

The spokesperson declined to comment on whether Moinian is planning to partner with another developer on the project.