Well said Makid.
I can add one to your list. The Governor could encourage legislation to eliminate the law on the books that the state can't have stricter standards than the EPA. That's an asinine law that one session of the legislature probably came up with so they could pass the buck and say, "We're following EPA standards" which we are actually failing miserably at.
Each municipality needs to enact and enforce anti-idling laws. People need to be effected in a negative way, besides the cancer causing agents in their lungs, like financial. Ignorance is not an excuse. I am actively working to get a new vehicle that gets much better mileage and will do so as soon as I am financially able. I can understand that vehicles, particularly those at rental agencies need to be warmed up, but honestly do they need to warm up for 20 minutes? No, warm them up for 5 minutes and call it good. Plus the law in SLC states that over 90 and under 40 the anti-idling isn't in effect. Yes I realize these are the worst pollution days, but if the previous 7 days the idling didn't occur the coldest days wouldn't be as bad.
Even if UTA saw a mere 5 - 10% increase in transit use on Red Air days, because it was free, that would take a significant number of cars off the roads. If even a small percentage of those people actually converted to transit use on a regular basis that again would take a significant amount of traffic off the roads. If steps aren't take now to reduce the pollution, then it's will only get worse as each year passes.
Industry is well over 50% of the pollutants, in the air, so yes removing some cars off the road, or getting people to turn off there damn engines while sitting in the costco parking lot will help, but there needs to be much tougher standards on industry, and not allow industries, such as the oil refineries to expand. Curb the amount of pollution going into the air now, and as technology advances, for cleaner industry and more fuel efficient vehicles and alternative energy vehicles, the result in 5 and 10 years and beyond could be significantly better air quality.
We have to improve the pollution issue, federal funding for roads is tied to that. If federal funding goes away, road conditions get worse and pollution gets even worse from there.