Quote:
Originally Posted by Migs
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Migs: Selling 20,000 seats in a 40,000 seat venue is a flop. I doubt the 20,000 were all sold, as probably many were give aways and deeply discounted.
There have been rumors for months that the Canadian leg of the Aerosmith tour would be canceled due to poor sales. In the US, reviews were bad, and the chosen venues were not what the industry would regard as A-list.
Often such situations get covered up by public relation spin such as the performer having some vague and unverifiable illness or simply stated as 'personal reasons'. Enough performers have drug and other problems that the PR flacks are happy to let the public fill in the blanks with their own imaginary reasons, rather than having to expressly lie about the true reason for the cancellations. You probably don't believe me, but then again you probably believe Avril Lavigne really did have laryngitis and that's why her shows were cancelled.
In the case of Aerosmith, I don't think it's a fake injury. But I think a lot of business people are breathing a sigh of relief that it happened....
Of course, since this is coming from me, you'll dispute it automatically.
But maybe you'll listen if it comes from a different source though. Here's what Bizmology's Lee Simmons had to say in the article "For those about to rock, here's an aspirin":
"In the case of Aerosmith, promoter Live Nation was hosting the band at most of its company-owned amphitheaters, where it would have made more money off parking and concessions than from ticket sales"
And here's a quote from the CEO of Pollstar:
“It’s very difficult economics,” Bongiovanni says. “It’s not for the faint-hearted or the ones without deep pockets.”
Promoters have to work very hard to get any income out of a show, Bongiovanni goes on to say. You might see a nearly-full arena, yet a promoter might actually lose money on that 10 percent of seats that are unfilled."
Having some experience in that industry, I can confirm that's 100% true. Usually you have no idea until the last tickets are sold whether your event has the
potential to make money. For an advance sell-out, that day comes early. But most events don't sell out, and if they do, it's on the final day due to walk-ups. But even with a sell out, there's a many sleepless nights until the event to make sure it comes off without performer or weather or other unforeseen happening that can completely erase your profit margin.