Exploreum boosted by 'Pompeii'
Sunday, June 10, 2007
A few minutes after 5 p.m. last Sunday, ArtBeat got a call from W. Michael Sullivan, director of the Gulf Coast Exploreum. He had the final attendance numbers for "A Day in Pompeii": 134,790.
That makes "Pompeii" the second most successful box-office event in the museum's nine-year history. The top rung is occupied by "The Dead Sea Scrolls" (2005), which drew more than 205,000 and was the state's top tourist attraction; third on the list is "China! 7,000 Years of Innovation" (2002) with 127,000 visitors.
Numbers for "Pompeii" reflect a familiar pattern. About 30 percent of visitors came from Mobile-Baldwin, according to Sullivan. The remaining 70 percent traveled to Mobile from elsewhere.
The "Pompeii" museum store, operated by Loretta Potapenko, generated an impressive $561,000, an average of $4.17 per visitor, says Sullivan.
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...Seriously.
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