I'd be surprised if the neighbors don't complain about it blocking the sun or not fitting the neighborhood or something.
would be nice to see, though... that location is ideal for a higher-density project, just steps from Albertsons and restaurants.
the article says 7 stories, but the renderings clearly show 6. I hope they don't consider the roof to be a "story", even if it includes a rooftop patio or something.