SASKATOON, SASKATCHEWAN--(Marketwire - Jan. 16, 2013) - It's wheels up for Saskatoon and Regina airport authorities in their continued efforts to secure non-stop charters to Europe and Asia, thanks to federal funding announced today by the Honourable Lynne Yelich, Minister of State for Western Economic Diversification (WD).
"Developing greater international connections with key trading regions is essential to Canada's economic prosperity," said Minister Yelich. "We are making a long-term investment to establish strategic air routes to Asia and Europe which will create jobs and strengthen Saskatchewan's tourism industry."
A three-year investment of $304,878 from WD will help Saskatchewan's two largest airports brand the province as an attractive destination for international carriers. Working with partners in the province's tourism industry and economic development organizations, representatives will meet with international carriers attending the 2013 and 2014 annual World Routes conferences.
"We compete for air service in a global marketplace," said Stephen Maybury, CEO at the Saskatoon Airport. "Attracting and developing new sustainable air service is not a short-term initiative or a simple process. It is gratifying to have the financial assistance of WD. Not only will it help in our ongoing efforts to promote Saskatchewan to the world, it also demonstrates their support of our collaborative efforts to date."
Representatives from Regina and Saskatoon airports attending the last two World Routes conferences have learned they must invest heavily in product marketing in order to compete with other Canadian airports which already have an international profile. Improved visibility and targeted marketing efforts focused on the United Kingdom, Germany and China will support new Saskatchewan branding strategies at upcoming international conferences.
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