Quote:
Originally Posted by miketoronto
...I say this because Simons apparently has had to adjust their clothing for Edmonton where they are less fashion forward and larger than Quebec people...
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Do you have a real source for that??? I only ask because I had a similar conversation with a friend of mine recently who is the design head for a Montreal based fashion manufacturing/retailer - namely do they target product differently for different markets. After she stopped laughing incessantly about how it would be impossible to manufacture for different markets (the price associated with the SCM alone would kill it) she also indicated that their "brand" is their IP and they would never change their IP for any market, they'd rather pull out. Seeing as Edmonton is at best 4% of the overall Canadian market I can't believe that anyone would do this.
Also, according to
StatsCanada, Albertans have the same BMI/obesity rates as Ontarians. So if Simons is maker larger clothes, it would be for those fatties in Ontario who would make up a market 4 times larger than the fatties in Alberta.
Sorry, but unless you can back this up with a statement from Simons on this, I'm calling BS on your claim!!