Quote:
Originally Posted by esquire
That's the head-scratcher, they're always doing temp locations and paying for space anyway... why not pick one and stick with it, and then at least people will know where to find you?
|
I think with the temporary spaces they have significantly more leverage on their lease cost. Also as temporary locations they tend to not spend on building the space to any specifications and run with what is there. The Winnipeg Square location would seem to be the exception to that rule.
Quote:
Originally Posted by esquire
The Winnipeg Square location is pretty quiet when I walk by but I'm sure it'll get busier when the season starts and people start going to games again. It can't be any worse than the dud pop-up store they had at Hydro Place which opened just as the abysmal 2013 season was sinking into the toilet... I'm a diehard Bomber fan but even I couldn't stand to go in there and buy anything that year.
|
The Hydro location was a bit of a head scratcher. It opened very late in the season as it was meant more as a holiday pop up location. I actually went in there a couple of times for different reasons and it was pretty quiet. That said the merchandise mix was poor to say the least. On top of that they had no system in place to transfer inventory from the main store for items you could see online or otherwise knew they had. That is pretty much how the Bomber store operates every day though as there are other times where I have looked for items in specific sizes only to not see them on the floor. Those same items in the sizes I was looking for then magically show up in large quantities at their clearance sale. Also as the league has a deal with Rebook each team tends to wear the same item in a given week for their "sideline" gear line. Based on that it would seem most of the seasons retail stock arrives in a single large shipment.
Quote:
Originally Posted by Danny D Oh
I don't quite understand the way the CFL (or maybe it's just the Bombers) merchandise. They get 100% of what their store sells, and the vast majority of what they sell can't be found anywhere else.
I'd think it would work out much better for them if they sold all their merchandise through a place like River City Sports. Obviously they wouldn't get all the revenue, but they'd reach a wider market and sell much more you would think. The stuff that RCS and other retailers can sell is crap.
|
I know for fact that River City Sports carries the Sideline Gear line of Bomber merchandise. This tends to be some of the better product the team gets. The team store exclusive stuff is often cheaper quality stuff made by the same companies you could get clothing made for your staff picnic. Last year they even tried to launch a program where they did a fast turn on local printed t-shirts with the plan to basically have a new design every week. That would have meant that back in the day when Westwood first mentioned Banjo Bowl the team would have been selling shirts with that phrase before the game that same week.
Quote:
Originally Posted by Danny D Oh
The Bombers main store is extremely isolated on the U of M campus. If they are going to stick with being the only retailer selling their own merchandise, you'd think they'd want their main permanent store at either St. Vital or Polo Park.
|
It ultimately comes down to lease costs and sales. The Bombers have very inflated price points for a lot of their clothing and are also known to heavily discount stuff after the season. This leads to a lot of people basically waiting the team out unless there is something they don't want to risk missing out on. For example one jacket I got from them normally sold for about $150 and I got it for $30. If you aren't paying close attention you won't notice but a lot of their stuff is extremely seasonal. Take the "pink week" for example. Before Ottawa joined the league ran "pink week" to raise money for cancer. The teams would market and wear specific pink items in this blitz. Each team would play one home game and one away game. The sales of the pink items would heavily be pushed in the week leading up to the game and then quickly moved to the back burner before the next home game. This year's pink items are of course different than last year, or two years ago. The pink stuff is more extreme but everything is very seasonal there and has a short shelf life. Its not unlike how car enthusiasts can spot the subtle differences between a 2014 model and a 2015 model.