Photo panorama will mask high-rise condo that wasn't
By Bob Shallit - [email protected]
Last Updated 5:47 am PST Monday, December 17, 2007
Story appeared in BUSINESS section, Page D3
Developer CIM Group has come up with colorful camouflage for that gaping hole in the ground it inherited at Third Street and Capitol Mall.
It's planning to circle the construction site with a fence that incorporates 28 oversized news photos, taken by Sacramento Bee photographers.
"We want it to tell the story of Sacramento visually," says John Given, an exec with Hollywood-based CIM, which is in partnership to develop the site with CalPERS. The state's giant pension plan became sole owner after John Saca's plans for a high-rise condo there fell apart.
The fence is primarily designed to protect the foundation work previously completed by Saca's crews. The photographs? "They'll make it look good. … There are a lot of expectations about that site," Given says.
The photos – ranging from eight to 12 feet high – will wrap the site's corners in 70-foot-long segments. They depict "community festivals, fireworks, bike riders … the diversity of Sacramento," says Scott Rose of Runyon Saltzman & Einhorn, which dreamed up the idea for CIM. The photographs were provided courtesy of The Bee as a public service.
The photos will be affixed to plywood and treated to resist weather and graffiti. The rest of the perimeter will be enclosed by a vine-covered, chain-link fence, which should be in place by early January.
How long will it stay up?
Until construction is completed on whatever project CIM and CalPERS ultimately decide to build there, Rose says.
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NoNewArena_ at 7:44 AM PST Monday, December 17, 2007 wrote:
INNOV8, looks like you nailed this one! Adding vine to the fence though, makes the fence more like a permanent fixture than something that will come down in a few years.
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