PHILADELPHIA | Avira at Schuylkill Yards | 361 FT | 28 FLOORS

[Londonee]

Originally Posted by TempleGuy1000

If anyone is curious, the 'exciting announcement' just ended up being the official lighting of the Bulletin building sign. They did post a nice video of it.

https://www.instagram.com/p/CFfRQa1jEOt/

I wonder if they'll keep it lit dayside as well. It was notably almost invisible when viewed from across the river from the Aramark building during the day. The backdrop to the letters is white between the HVAC systems on the roof and the beige old Drexel building just up the street, making the letters almost imperceptible unless really looking for them.

[PHL10]

Originally Posted by Londonee

I wonder if they'll keep it lit dayside as well. It was notably almost invisible when viewed from across the river from the Aramark building during the day. The backdrop to the letters is white between the HVAC systems on the roof and the beige old Drexel building just up the street, making the letters almost imperceptible unless really looking for them.

Add to that that you can't see the full letters when stranding on the plaza and it's clear the sign is poorly designed from just about every aspect.

[PurpleWhiteOut]

Yeah it needs to be higher or closer to the edge. It's like they didn't think about sight lines

[Porky]

Does anyone know what the condition is of this proposal to move forward after covid? I know that this is a first part of the schuylkill yards, but do you guys think this will happen soon?
Cheers

[arkitect13]

^^^ I beleive they start construction on the residential towere in a few months, then the 14 floor one across the street, and i think the red one goes up in 1 1/2 years

[summersm343]

Originally Posted by Porky

Does anyone know what the condition is of this proposal to move forward after covid? I know that this is a first part of the schuylkill yards, but do you guys think this will happen soon?
Cheers

Pretty sure the apartment building (3025 JFK) at 28 floors and 361 feet, will be breaking ground within the next couple of months.

The office building (3001 JFK) at 34 floors and 512 feet is supposed to break ground sometime next year. I believe Brandywine is negotiating lease terms with Dechert now to be the anchor tenant of 3001 JFK.

The 14-story building, 3151 Market, is supposed to break ground sometime next year too maybe? That may be a spec lab/life sciences building.

[summersm343]

Don’t count out office buildings yet. Philly developers push ahead with new, pandemic-resistant designs

The pandemic also prompted Brandywine to adjust the design for one of its mixed-use towers on JFK Boulevard. Instead of an apartment building set on top of a traditional office podium, Sweeney says the lower floors will be designed for labs. He expects that project to break ground in the first half of 2021, around the same time as work starts at 3151 Market.

Read more here:
https://www.inquirer.com/real-estate...-20201117.html

[summersm343]

Some great, new renderings of the residential/lab/office mixed-use tower is up on Brandywine's website:







Link to more info here:
https://www.brandywinerealty.com/property/3025-jfk-blvd

[iheartphilly]

^
Ok, nothing special with the design, but looks solid, especially if high quality materials are used. A very traditional office bldg look.

[Boku]

Not sure you can get much more uninspired than that.

[Redddog]

Not every new building can or has to be a picasso.

[Boku]

Originally Posted by Redddog

Not every new building can or has to be a picasso.

I feel like we say that for every rendering posted here.

[mcgrath618]

I actually think that this building is incredibly tasteful. Good use of materials, not all glass, nice roof deck, etc.

[TK2001]

Notice they removed the curvy arches from the ground to second floor. I really hope they didn't change anything on the red tower

[Redddog]

Originally Posted by mcgrath618

I actually think that this building is incredibly tasteful. Good use of materials, not all glass, nice roof deck, etc.

I like it too. It's a little New Yorky to me.

[mcgrath618]

3025 received a new construction permit at the end of last month:
https://li.phila.gov/#details?entity...KENNEDY%20BLVD

[Easiered]

It’s interesting that a number of Massachusetts private equity firms are looking at possibly moving here if Massachusetts enacts the 4 per cent millionaires tax. They don’t want New York and don’t want to live in Florida. Schuylkill Yards could represent a new cluster of private equity firms from the Boston area.

[iheartphilly]

^
Not just private equity, but any sectors with lots of high paying executives with compensation over 1MM. I believe there's already a 5% tax on the wealthy up there, and to add this 4% will really but the death blow.

[3rd&Brown]

Originally Posted by Easiered

It’s interesting that a number of Massachusetts private equity firms are looking at possibly moving here if Massachusetts enacts the 4 per cent millionaires tax. They don’t want New York and don’t want to live in Florida. Schuylkill Yards could represent a new cluster of private equity firms from the Boston area.

Interesting. Where are you getting this information?

[summersm343]

Hmmm.. I was going to say - that's interesting. Where are you seeing that?

Honestly, sounds like empty threats by big execs trying to strike down the tax, but we'll see....