After more than a decade of being abandonned by TD, the tower at 201 Portage Avenue is returing to the banking big league.
Banking on Winnipeg's top view
RBC pays to put logo on Portage and Main skyscraper
By: Geoff Kirbyson
THE biggest financial institution in Canada has taken out Winnipeg's billboard in the clouds.
RBC Royal Bank will raise its "Leo" logo atop 201 Portage Ave. early next month.
Alan Dunnett, regional director for RBC Wealth Management Dominion Securities, the bank's brokerage division, said his team negotiated the signage when it finalized its lease to move into the top three floors of the building last year.
Because the cost is embedded in the lease, it's difficult to determine the price of the city's highest billboard, he said.
"If you talk to anybody in commercial real estate, signage on buildings has significant intrinsic value.
Read More:
http://www.winnipegfreepress.com/bus...215350891.html