My thoughts: We need to build on what we are a
Great Plains city. Our geography won't change but our culture has and we celebrate some of that now with Heritage Days which is a huge success. We might leverage that into something bigger and more encompassing. Preferably annual but could be bi-annual. Calgary uses Stampede to broadly mean cowboy culture with side shows and a midway etc. We need a concise theme as well.
Edmonton Great Plains Exposition ... Festival...Celebration...Exploration. It could feature Heritage Days, PBR and Rodeo, Champ Car, World Class Triathlon etc. but that might be too many separate events and not be focused enough to attract international visitors.
https://www.britannica.com/place/Great-Plains
ChatGTP: "Edmonton is considered a Great Plains city. It is located in the Canadian Prairies, which are part of the larger Great Plains region of North America. Specifically, Edmonton is within the Interior Plains and the Aspen Parkland region, which transitions between the prairies and the boreal forest."
The City needs to hire some festive planners and brain storm but only after the objectives are agreed upon by Council (what do we want to accomplish and why). Perhaps the research could be funded by the City, GoA and GoC. A major event like the Stampede has Regional support ...maybe this could as well with the help Alberta Tourism.