Quote:
Originally Posted by Chris Creech
Actually, this seems so old school and even a little borderline offensive, is the only way to "sell" a development still to try to paint it as the next rodeo drive, does everything have to always be for upscale young jet-set white people? This almost feels like a paraody illustrustration it's so over the top. Why can't they just present it with regular people maknig for a lively street and community mix, a couple on bikes, a scooter, maybe just a neighborhood deli or dry cleaners.
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Chris, it is about the preception that has to be mass marketed to the people. It's like watching a tv commercial where there are 3 white guys and 1 black guy (never more) downing beer or pizza while watching some sports game via the "idiot box". The perception: there's a cool black guy hanging with some cool white guys...
Harmless and acceptable marketing practices (but questionable nonetheless).
Now flip the script: 3 black guys and 1 white guy downing beer or pizza in a commercial advocating some sporting activity- not going to happen. But if it was to happen the perception would be: why is that white guy hanging out with a bunch of black guys? He must be one of them (and not in a positive way)...
True story: While entertaining an employee while having lunch at mid-level restaurant in Buckhead, the employee noticed a group of 4 women entering the restaurant. He wondered (aloud) why there was 1 black woman and 3 white women. I told him about the (unwritten, unspoken) 80/20 rule (think percentages). If a bar, club, restaurant, etc. is 80% white the perception is: It's a white establishment. Anything less becomes suspect (and not in a positive way). We soon realized the "combo of people" was present at 9 different tables, and not once was the reverse (3 black people and 1 white person) visible in this restaurant during the lunch hour.
It is what it is...
Americans are slaves to the mass marketing of stereotypes, and there's not much we can do about it since brainwashing through subliminal stimuli is so rampant and pervasive.